Martin M's Library tagged boyd → View Popular

As you build technologies that allow the magic of everyday people to manifest, i ask you to consider the good, the bad, and the ugly.
While people adapt the technologies to meet their needs, their lives have to adapt to the ways in which the technology alters reality. It's a confusing time and technology is playing a huge role in the confusion.
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- This is only going to get more complex as we go mobile, if we ever manage to go mobile. Someday, it will happen, carriers or not. Then we will have location data and how will we deal with that? We already have adhoc applications like Dodgeball to let us stalk our friends, but what happens when it's built into everything? What happens when you can tap into the physical experience of every person you've ever received a business card from? How are we going to handle the social boundaries then?
- So how do we cope? Most people go with the ostrich solution. If you can't see it, it doesn't exist, right? If you don't see the strangers staring at your virtual existence, they don't exist, right? The other proposed solution is being a luddite - avoiding all technology. Either way, we're talking avoidance. But avoidance doesn't ever work.
- Mediated publics have four properties that are not present in unmediated publics:
  
  - Persistence
  
  - Searchability
  
  - Replicability
  
  - Invisible Audiences
- Social media reflects all the good and all the bad. They enable and support it, giving us space to see society from a new lens. Technology has created a new frontier - a new space for people to come together based on what they need.
- Should we build technology to promote what we believe should be people's priorities? Or should we build technology that supports the priorities that most people have?
- Social media is not just broadly about sociality - it's about which groups doing what kind of sociality. It's about realizing that people segment themselves and that they don't actually engage with all people across all spaces and all time. They engage based on what matters to them, depending on where they are and where they are going.
  
  How would you design for these different groups? Unfortunately, for the most part, they're considered one big lump of "generic user." Many of the technologies that they're using are the same, but how they're using them differs.
- We perform to others and adjust our behavior based on how they react. In doing so, we seek to align our image of ourselves with the reaction that others provide.
- As children, our identity is defined by the people around us
- I want to address four key life stages that i think are relevant to folks interested in social media:
  
  1) Identity formation and role-seeking (aka youth)
  
  2) Integration and coupling (aka 20somethings)
  
  3) Societal contribution (aka "adults")
  
  4) Reflection and storytelling (aka retirees)
- One way of looking at people is through the lens of life stages. What matters to people changes over their lifetime. A lot of this has to do with what roles they play, what responsibilities they have, and what culture tells them is important.
- Technologies succeed when they support what people already do, what they want to do, and what they're required to do. Technologies become ubiquitous when people stop thinking them as a technology and simply use them as a regular part of everyday life.
- But if we look at what technologies are adopted and how, we start to see that they fit into a set of pre-existing practices.
- The goal of my talk today is to get at what everyday people are doing with technology and how technology has become a ubiquitous part of everyday life.
- It is my belief that if we stare solely at the technology, we lose track of the true magic that exists around us.