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Selon une étude récente faite sur un échantillon d’environ 3000 enfants, ceux qui chattent, tiennent un blog et utilisent des sites sociaux comme Facebook ont de meilleurs résultats et maitrisent mieux l’écriture que ceux qui n’utilisent pas le web social.

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usages blogging study écriture

As the Facebook community continues to grow by over 600,000 people a day, there is a lot of potential for Facebook to move beyond who we know in common to what we know in common. As I update my status with movies I’ve seen, books I’m reading or news articles I like, these features could help make all kinds of conversation — not just introductory ones — a lot more engaging.

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social_network_analysis facebook usages

Social media has created an interesting rupture in the landscape. Youth turn to it to reclaim unstructured social encounters, to create a public space that allows them to simply hang out with their friends, peers, and cohort. The flirting, gossiping, and joking around that takes place is not proof that social media is useless, but proof that it's extremely valuable. Without other spaces in which to gather, youth have developed their own. They want to be social, but we also need them to develop social skills. What's fascinating is that they're learning to do so in a mediated landscape, developing norms that will persist through adulthood. It's not like all social encounters between adults are face-to-face; learning how to interpret a Facebook post is a great skill to have when entering an email-centric corporation.

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social_network_analysis generationY adolescents usages

La façon dont les internautes interagissent avec les blogs a changé de façon significative ces dernières années, essentiellement du fait de la montée en puissance des réseaux sociaux. C’est ce qu’indique une étude publiée par PostRank, une société spécialisée dans la mesure de l’engagement entre blogs et réseaux sociaux.

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étude blogging engagement usages

LePost proposait récemment, dans sa rubrique Twitt’heure, une interview croisée de quatre jeunes webjournalistes au sujet de l’outil Twitter et de ses usages. Comment ces professionnels, à la fois journalistes et chevronnés du web, voient-ils et utilisent-ils cet outil de discussion où chacun peut écrire des messages de 140 signes maximum ?

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nouveau-journalisme twitter usages

Les Français sont de plus en plus nombreux à utiliser Internet et semblent faire de plus en plus confiance aux opinions de leurs pairs (amis, consommateurs, citoyens, etc.) sur le web. Ce sont les conclusions respectives auxquelles arrivent la dernière vague de l'observatoire des usages Internet de Médiamétrie ainsi qu'un sondage Harris Interactive sur l'influence d'Internet (réalisé auprès d'un échantillon de 1.000 internautes de 15 ans et plus, présentant donc des marges d'erreur oscillant entre ±1,5% et ±3% environ).

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trends statistiques usages web-social

Plusieurs éléments m'ont particulièrement semblé intéressants: la différence entre le hype et la réalité, la relation Facebook vs Twitter, le caractère impersonnel des réseaux personnels (nous ne connaissons pas personnellement plus de 10% en moyenne de nos contacts) et l'influence toujours grandissante des réseaux sociaux dans le processus d'achat.

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trends tendances europe consommateur internet usages

Les plateformes relationnelles comme FaceBook, You Tube, Skyrock Blog ou encore Dailymotion donnent accès à des informations et à des contenus intimes. Le Web est devenu un lieu de l’expression personnelle où l'internaute construit ou met en scène son identité en s’engageant dans des espaces qui lui permettent de chercher la reconnaissance des autres. Mais différemment d’un processus d’isolement, ce phénomène social amène l'internaute à créer des processus originaux de production de l’identité, et des lieux d’expression et d’exposition de soi en adéquation avec son désir de singularisation.

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web-social extimité usages

A ce titre, le cas du voisinage est intéressant. C’est un fait, il ne se porte pas bien, à telle enseigne qu’on en vient à instaurer des journées et autres repas de quartier. Dans sa livraison, le PEW note que les internautes américains n’ont pas moins de relations avec leurs voisins que les autres, mais que les échanges qui ont lieu sur les médias sociaux ont tout, dans leur nature, de relations de voisinages.

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social_network_analysis usages pratiques-culturelles pew

Face it. Facebook is the new water cooler. We as humans have a tendency to associate with people due to our proximity to them. We chat with our neighbors because they live on the same street as we do, and we see them all the time. We chat with our coworkers because they work on the same floor and eat lunch at the same time as we do.

Sure, it seems weird that your 8th grade classmate hit you up on Facebook. But if that same classmate had gone to the same high school and college, and lived nearby 20 years later, there’s an increased likelihood that the two of you would have kept in touch. Not to say that you’d be best friends, but your proximity to each other would have increase the potential for you to continuously cross paths. These intersections of our lives give us opportunities to catch up with our acquaintances, see what’s going on in each other’s lives, and then move on.

What Facebook does is remove a portion of the proximity dilemma, giving you the opportunity to stay close to each other in the virtual sense. You see friends’ updates and the photos of their Cabo vacation. You’re able to remain digitally close to 8th grade classmates because you have access to their shared moments in life. Facebook extends the concept of building relationships around proximity, as the very definition of proximity is forever changed with the introduction of social networking.

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facebook usages sociologie

Les statistiques françaises font apparaître une chute de l'immersion dans les réseaux sociaux après 25-30 ans, confortant l'idée de Danah Boyd selon laquelle, une fois adulte, on passe à autre chose: on s'éloigne du hanging out des sites communautaires et on adapte ses usages du numérique à ses nouveaux besoins et à son style de vie.

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facebook usages sociologie danah_boyd

So what gives? Why has Gen Y seemingly changed their minds about the social microblogging network that only months ago they avoided? A recent AP article offered up some ideas including the influx of celebrity tweeters, pressure from teachers or bosses, and it even hinted that Gen Y'ers entering the workplace have found value in the network for business-related purposes. That same sentiment was shared by Meredith Sires of Gen Y trend-watching site, YPulse. She theorizes that the rapid growth in the 18-24 demographic has to do more with the recent college graduates segment of that group finding ways to build entirely new online contact lists and create new identities more closely tied to information-sharing.

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usages twitter microblogging generationY

This Pew Internet Personal Networks and Community survey finds that Americans are not as isolated as has been previously reported. People’s use of the mobile phone and the internet is associated with larger and more diverse discussion networks. And, when we examine people’s full personal network – their strong and weak ties – internet use in general and use of social networking services such as Facebook in particular are associated with more diverse social networks.

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study usages DISTIC sociologie

If you harbor a bit of angst over Facebook friend requests gone unanswered, a surprise "defriending" or being deserted by your Twitter followers, you're not alone.

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usages ambientintimacy facebook research

Twitter itself didn’t invent retweeting; it was created by Twitter users. In a blog post explaining the changes to retweets, the company’s second-in-command, Biz Stone, called them “a great example of Twitter teaching us what it wants to be.”

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twitter usages

Different social media spaces have different norms. You may not be able to describe them, but you sure can feel them. Finding the space the clicks with you is often tricky, just as finding a voice in a new setting can be. This is not to say that one space is better than the other. I don't believe that at all. But I do believe that Facebook and Twitter are actually quite culturally distinct and that trying to create features to bridge them won't actually resolve the cultural differences. And boy is it fun to watch these spaces evolve.

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social_network_analysis twitter facebook usages statusphère

So Why Would Gen Y Give Up Facebook, but Not Email?

The answer to that question could be something as simple as how the survey question was worded. After all, the survey asked which activity they would give up for a week. Ask them again which one they could give up permanently and you may get a different answer.

Another theory is that all the hype about how Generation Y doesn't care for email is just an overblown stereotype about a demographic that, in reality, isn't all that different from the rest of us...at least when it comes to our inbox addiction.

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generationY email usages enquête socialnetworking

Twitter use and status updates in general are on the rise among Internet users overall and several specific user groups as compared to 2008 and earlier this year, according to research just released from the Pew Internet Project.

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twitter usages statusphère stats

One of the most actively discussed aspects of Twitter is the art and science of retweets. Retweets, in my opinion, are one of the most sincere forms of recognition and validation, empowering users to pay it forward through the recognition of noteworthy content. According to Dan, retweets also serve as the foundation for assessing the qualities of viral content, “You don’t spread ideas just because they are “good;” you spread them because of some other trigger or set of triggers has been pulled in your brain. We can now compare millions of viral ideas to uncover the building blocks of contagiousness.”

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twitter usages statistiques

She knows not everyone approves of her boycott. "I probably have 20 e-mail requests to join Facebook, and I have not accepted," Hawkins, a risk analyst for the federal government, said with a half-chuckle. "My friends hate me."

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non-usages usages réseau-sociaux facebook