Rem Palpitt's Library tagged corporate →  View Popular

Becoming a fan of Domino’s Pizza or Hilton Hotels doesn’t necessarily mean I want a relationship with the organization. The occasional coupon or contest notice is fine; flooding my news feed with company announcements and news releases is not

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La plupart des sociétés ayant mis en place une plate-forme communautaire ne regrettent pas cet investissement. Elles cherchent désormais à élargir leur réseau d'utilisateurs, et à les fidéliser.

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Once you’ve tuned into the online conversation, the tricky part is managing it.

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En France, les serious games ont émergé entre 2003 et 2005, comme outils de formation personnalisée ou instruments de communication.

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the world of business communication has changed and the blog is the best tool available (when done right) to address the challenges of life in the 140-character news cycle.

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Today, I’m going to play doctor, in fact, I’m a specialist: A corporate blog doctor. Most corporate blogs aren’t trusted, and here’s a very simple heuristic health check to gauge whether your corporate blog is going to be trusted by your readers.

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Josh Bernoff, célébre analyste du Forrester Research a publié un livre blanc sur le corporate blogging

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Behind every Twitter account is a person. But some of these people ‘hide’ behind organizational brands, obscuring their persona and therefore reducing authenticity and transparency.

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Hans Kullin, le manager en charge du Digital chez Burson-Marsteller Suède, vient de publier une étude assez intéressante sur les pratiques de blogging au sein des sociétés cotées du nord de l’Europe (sociétés ayant une capitalisation boursière supérieurs

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blogAngels édite le “Guide 2008 du Blog d’Entreprise” un ouvrage (bientôt) de référence qui répertorie les principaux blogs d’entreprise et propose pour chacun une analyse critique.

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Yammer (le twitter-like pour entreprises) n'a pas convaincu tout le monde. A lire aussi : http://profy.com/2008/09/11/yammer-is-twitter-with-business-model-innovative-enough/

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Sur le plan de la communication interne, implémenter dans son système informatique, la technologie 2.0 pour engager le dialogue avec ses salariés est une bonne chose. Mais si la cohésion sociale est faible ou inexistante, les effets escomptés seront inex

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RP communication web2.0 corporate

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web2.0 facebook socialnetworking corporate social-media business branding marketing

As Facebook Connect grows and is adopted by more sites, it will push your social graph to the far corners of the web, out to places where it doesn't even exist today - that is, places like the corporate web sites whose own attempts at creating social networks of their own were a waste of money. These businesses never needed a social network - they need to tap into your social graph and Facebook Connect gives them the power to do so.

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corporate communautés facebook socialnetworking

If you value your internet reputation, think long and hard before you put your online reputation in the hands of someone without a long term plan for your business. Or go with the better option - a company that really does watch out for your online reputation, and has a long-term strategy that will keep you at the top.

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web-reputation réputation corporate PR

Tribune de Denis Gancel, co-fondateur et Président de W&CIE

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