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22 Jul 09
WBCSD-SNV Alliance: Creating inclusive business opportunities by linking local communities with big business: What is my brand’s footprint? The example of Unilever
an interesting approach for companies toting more than one brand.
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In 2005, Unilever set out to understand how these brands impact on people and the environment in the areas where they are sourced, produced, distributed and used. In their latest sustainable development review (issued March 2009), Unilever explains the company’s Brand Imprint program which aims to redefine brand value to include an understanding of the impact of brands such as Lipton, Axe and others on socio-economic development and sustainability.
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a way to look more specifically at how addressing social and environmental issues could enhance the value of brands and build opportunities for the business. The company sees this program as critical to anticipating and adapting to consumer needs and demands.
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