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02 Oct 09

03 Sep 09

People want to save the planet but are unwilling to make radical lifestyle changes like giving up air travel or red meat to reduce the effects of climate change, a straw poll by Reuters showed.
Over 40 percent of Britain's carbon dioxide (CO2) emissions, the main greenhouse gas causing climate change, come from the energy we use at home and in traveling.
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- Changing small habits like leaving appliances on standby are relatively easy, but more radical changes face resistance.
- Tapping into gender differences could help focus energy efficiency measures and deliver better results.
  "Women are more likely to be energy conscious and willing to make habit-related changes,
- All the women interviewed in the straw poll said they made efforts to reduce energy use, compared with 60 percent of men.
- Seventy percent of men said they were unwilling to change their lifestyles, compared with just 10 percent of women.
- Research suggests women in general show more empathy and concern for the greater good than men, Kasser added, which made them more likely to think about the impacts of their daily behavior on the environment.
- "Climate change is now a marketing challenge as well as a scientific one," said Ian Curtis, founder of Oxfordshire climate project ClimateXchange.