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28 Mar 08

How do I prevent you from indexing certain pages? - Yahoo! Search Help

  • <META NAME="robots" CONTENT="noindex">

       or

    <META NAME="Slurp" CONTENT="noindex">

  • Applying the "noindex" Directive:



    Configure your web server to place the following directive in the HTTP header used to serve the page:



      X-Robots-Tag: noindex
31 Dec 07

Subdomains and subdirectories

  • I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different.
09 Dec 07

站内链接的优化 - 点石互动

  • 每个网页最多离首页四次点击
    • 不存在 - on 2007-12-08
    Add Sticky Note

Sitemap XML: The QuickStart Guide to Site Maps

  • <urlset xmlns="http://www.google.com/schemas/sitemap/0.9">
    • Google use:
      urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"       - on 2007-11-15
    Add Sticky Note
08 Dec 07

星箭的演讲主题：大型网站优化策略 - 点石互动

  • 如何针对各页面进行关键词分配呢？通常情况是这样的：

    1、 最终页：针对长尾关键词

    2、 专题页：针对热门关键词，例如“周杰伦”

    3、 栏目页：针对固定关键词，例如“音乐试听”

    4、 频道页：针对核心关键词，例如 “音乐”

    5、 首页：不分配关键词，而是以品牌为主。
  • 1、 控制文章内链数量：穿插于文章内的链接可以根据内容的多少控制在3—8个左右。
  • 4 more annotations...

My Answers to SEOmoz's 10 SEO Questions | SEOptimise

  • 1) Quality/authority website - Positive, links from high quality websites are likely to pass more weight
    2) Nofollow tag - Negative, link will be ignored if this is used
    3) Relevant surrounding text - Positive if the text surrounding your text is relevant to your site.
    4) Age of link - Positive, a link's weight can get stronger over time
    5) High amount of links on that page - Negative, ideally a page would be more focused around the link to your site.
    6) High quality of links on the page - Positive, if the page only links out to quality external websites that's far better than them linking to anyone.
    7) Link from relevant website - Positive, the more relevant the site linking out is to your own site the better.
    8) Very high percentage of text links using same anchor text - Negative, if a common trend is found by the search engine's where the same anchor text is used for the majority of inbound links to that page it may appear more unnatural than if it was mixed up.
    9) Poor position on page - Perhaps not negative but not as positive as if the link was located in a prominent area, bad could be in footer area with good in top content section.
  • 10) Paid link - Negative, if the search engine's find a link has clearly been paid for (maybe sitewide) it could possibly have a negative effect. Probably more likely to have no effect unless you've purchased large quantities of paid links.
    11) Non text link - Reduced value, a link is likely to pass less weight if contained within an image or flash, this could possibly go unnoticed if contained within JavaScript. Also if the format of a link is hidden (text or image) this is likely to have a negative effect if the search engines find out.
    12) Reciprocal link - Negative/no effect if it's obvious you've reciprocated a link back as part of an exchange, more likely to be negative if you've exchanged large quantities of links, especially with unrelated websites. Can be positive if within the right context, e.g. two individual blogs linking to stories from each other.
07 Dec 07

SEO & IA - A findability challenge » SlideShare

  • Slide 1: SEO & IA
    a findability challenge



    Alberto Mucignat
    Italian IA Summit 2007

    Slide 2: Information Architecture (IA)

    The art and science of
    organizing and
    labeling web site to
    support usability and
    findability

    Slide 3: Search Engine Optimization (SEO)


    The art and science
    of making webpages
    attractive to the
    search engines

    Slide 4: What about you?

    Slide 5: Elements

    Slide 6: The common field




    Findability is a goal of IA
    -Wikipedia

    Slide 7: Typical SEO/IA informations

    keywords
    markup

    titles links
    urls
    contents
    meta info
    labels

    Slide 8: Challenge

    Slide 9: Make it easy

    Design for the
    people and, most
    of the time, you’ll
    keep the robots
    happy!
    -UserEffect.com

    Slide 10: Where does it all start?




    ?

    Slide 11: Where does it all start?

    Slide 12: Google rule #1




    Search engine is the real site
    homepage
    -David Weinberger

    Slide 13: Google rule #2




    >90% of search engine traffic is
    directed to secondary pages

    Slide 14: Old paradigma
    Page #1
    Page #2
    Search
    HP
    engine
    Page #n

    Slide 15: New paradigma
    Page #1
    Page #2
    Search
    HP
    engine
    Page #n

    Slide 16: Homepage is dead

    Slide 17: Hierarchy




    http://shirky.com/writings/ontology_overrated.html

    Slide 18: Linked hierarchy




    http://shirky.com/writings/ontology_overrated.html

    Slide 19: Circularity




    http://shirky.com/writings/ontology_overrated.html

    Slide 20: Findability




    http://shirky.com/writings/ontology_overrated.html

  • Slide 21: Every page is a main page

    Slide 22: we can apply to
    every entry page
    the same rules
    we used for the
    homepage

    Slide 23: A SEO & IA Framework

    Slide 24: Berrypicking model

    Slide 25: From Analytics to Structure

    Slide 26: Find important pages groups

    Slide 27: Discover pages groups info

    Slide 28: Define SERP elements

    Slide 29: Context of search

    Slide 30: Context of search




    Avoid unexpected contents

    Slide 31: Carefully define page items

    Slide 32: Give more




    http://www.youtube.com

    Slide 33: No more dead roads

    Slide 34: But...




    the real
    paradigma...

    Slide 35: Users come from several sources

    Search engine

    Aggregator

    WEBSITE
    Mail

    Direct links

    Slide 36: Contents’ spreading

    Newsletter

    RSS Feed
    WEBSITE Widgets

    Players

    Slide 37: Designing the inside out




    Originally by Are Halland
    http://www.slideshare.net/aregh/core-and-paths-designing-findability-from-
    the-inside-and-out

    Slide 38: Web 5.0

    Slide 39: Thank you!




    Alberto Mucignat

    alberto.mucignat@gmail.com
    skype: alberto.mucignat
    http://www.mucignat.com

06 Dec 07

Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines

    • The header is the section that begins <head> and ends </head>. Between those
      elements, in our example, you have these tags:


      • Title: The text here becomes the title that is shown in search
        engine listings, in most cases.

         
      • Description: The text here is text that search engines sometimes
        use as a description for your web page when listing it (a meta tag lesson for
        another time).

         
      • Robots: This particular tag is configured to ensure that the page
        isn't described using the a description that the Open Directory might have for
        it (Meta Robots Tag
        101         explains this more).

         
      • Keywords: This tag is the topic of this article, so read on!
  • Indexing: This is where the search engine effectively makes a copy
    of your page. The search engine is going to read and store the HTML content it
    finds -- all of it.
  • 3 more annotations...

10 Useless SEO Worries (Part 1)

  • 10) Focusing on number one rankings
  • 9) Obsessing over PageRank
  • 3 more annotations...

网站管理员支持中心 - 隐藏文字和链接

    • 文字（如过量关键字）可能有多种隐藏方式，包括：


      • 在白色背景上显示白色文字
      • 将文字置于图片后
      • 使用 CSS 隐藏文字
      • 将字体大小设置为 0

    • Text (such as excessive keywords) can be hidden in several ways, including:


      • Using white text on a white background
      • Including text behind an image
      • Using CSS to hide text
      • Setting the font size to 0

搜寻引擎最佳化 - Wikipedia

搜寻引擎最佳化 (又称搜索引擎优化, 其英文叫 Search Engine Optimization，简称SEO）是一种利用搜索引擎的搜索规则来提高目的网站在有关搜索引擎内的提名的方式。

zh.wikipedia.org/...index.php - Preview

seo

Meta Robots Tag 101: Blocking Spiders, Cached Pages & More

    • NOINDEX - prevents the page from being included in the index.
    • NOFOLLOW - prevents Googlebot from following any links on the page. (Note
      that this is different from the link-level NOFOLLOW attribute,

      which prevents       Googlebot from following an individual link.)
    • NOARCHIVE - prevents a cached copy of this page from being available in
      the search results.
    • NOSNIPPET - prevents a description from appearing below the page in the
      search results, as well as prevents caching of the page.
    • NOODP - blocks the Open Directory Project description of the page from
      being used in the description that appears below the page in the search
      results.

  • t times, you may want to use more than one of these commands. I'll get back
    to that. But first, how about another chart? I'll cover the major commands you
    may want to use below:
























































    COMMAND
    Ask
    Google
    Microsoft
    Yahoo

    NOINDEX
    Yes

    Yes
    Yes
    Yes

    NOFOLLOW
    Yes

    Yes
    Yes
    Yes

    NOARCHIVE
    Yes

    Yes
    Yes
    Yes

    NOODP    		 No

    Yes

    Yes

    Yes

    NOYDIR    		 No No No

    Yes

    NOSNIPPET    		 No

    Yes    		 No No

    Robot

    Name
    TEOMA
    GOOGLEBOT
    MSNBOT
    SLURP

    Does Robot Specific Tag Override All Robots Tag?    		 ??? No No No
  • 1 more annotations...
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