如何针对各页面进行关键词分配呢？通常情况是这样的：

1、最终页：针对长尾关键词

2、专题页：针对热门关键词，例如“周杰伦”

3、栏目页：针对固定关键词，例如“音乐试听”

4、频道页：针对核心关键词，例如 “音乐”

5、首页：不分配关键词，而是以品牌为主。
1、控制文章内链数量：穿插于文章内的链接可以根据内容的多少控制在3—8个左右。
4、使用绝对路径。
横向导航主要是频道、栏目、专题等链接，纵向导航主要是针对关键词。
每个页面都有指向网站地图的链接。
单个的sitemap会导致sitemap.xml文件太大，超过搜索引擎的容忍度。所以我们要将sitemap.xml拆分为数个，每个拆分后的sitemap.xml则保持在搜索引擎建议的范围内。

SEO Egghead by Jaimie Sirovich » Mattcuttsarama: 21 Great SEO Tips From Google's Matt Cutts

Tags: seo on 2007-12-08 and saved by22 people -All Annotations (0) -About

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My Answers to SEOmoz's 10 SEO Questions | SEOptimise

Tags: seo on 2007-12-08 -All Annotations (0) -About

more fromblog.seoptimise.com

1) Quality/authority website - Positive, links from high quality websites are likely to pass more weight
2) Nofollow tag - Negative, link will be ignored if this is used
3) Relevant surrounding text - Positive if the text surrounding your text is relevant to your site.
4) Age of link - Positive, a link's weight can get stronger over time
5) High amount of links on that page - Negative, ideally a page would be more focused around the link to your site.
6) High quality of links on the page - Positive, if the page only links out to quality external websites that's far better than them linking to anyone.
7) Link from relevant website - Positive, the more relevant the site linking out is to your own site the better.
8) Very high percentage of text links using same anchor text - Negative, if a common trend is found by the search engine's where the same anchor text is used for the majority of inbound links to that page it may appear more unnatural than if it was mixed up.
9) Poor position on page - Perhaps not negative but not as positive as if the link was located in a prominent area, bad could be in footer area with good in top content section.
10) Paid link - Negative, if the search engine's find a link has clearly been paid for (maybe sitewide) it could possibly have a negative effect. Probably more likely to have no effect unless you've purchased large quantities of paid links.
11) Non text link - Reduced value, a link is likely to pass less weight if contained within an image or flash, this could possibly go unnoticed if contained within JavaScript. Also if the format of a link is hidden (text or image) this is likely to have a negative effect if the search engines find out.
12) Reciprocal link - Negative/no effect if it's obvious you've reciprocated a link back as part of an exchange, more likely to be negative if you've exchanged large quantities of links, especially with unrelated websites. Can be positive if within the right context, e.g. two individual blogs linking to stories from each other.

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SEO & IA - A findability challenge » SlideShare

Tags: ia, seo on 2007-12-07 -All Annotations (0) -About

more fromwww.slideshare.net

Slide 1: SEO & IA
a ﬁndability challenge

Alberto Mucignat
Italian IA Summit 2007

Slide 2: Information Architecture (IA)

The art and science of
organizing and
labeling web site to
support usability and
ﬁndability

Slide 3: Search Engine Optimization (SEO)

The art and science
of making webpages
attractive to the
search engines

Slide 4: What about you?

Slide 5: Elements

Slide 6: The common ﬁeld

Findability is a goal of IA
-Wikipedia

Slide 7: Typical SEO/IA informations

keywords
markup

titles links
urls
contents
meta info
labels

Slide 8: Challenge

Slide 9: Make it easy

Design for the
people and, most
of the time, you’ll
keep the robots
happy!
-UserEffect.com

Slide 10: Where does it all start?

?

Slide 11: Where does it all start?

Slide 12: Google rule #1

Search engine is the real site
homepage
-David Weinberger

Slide 13: Google rule #2

>90% of search engine trafﬁc is
directed to secondary pages

Slide 14: Old paradigma
Page #1
Page #2
Search
HP
engine
Page #n

Slide 15: New paradigma
Page #1
Page #2
Search
HP
engine
Page #n

Slide 16: Homepage is dead

Slide 17: Hierarchy

http://shirky.com/writings/ontology_overrated.html

Slide 18: Linked hierarchy

http://shirky.com/writings/ontology_overrated.html

Slide 19: Circularity

http://shirky.com/writings/ontology_overrated.html

Slide 20: Findability

http://shirky.com/writings/ontology_overrated.html
Slide 21: Every page is a main page

Slide 22: we can apply to
every entry page
the same rules
we used for the
homepage

Slide 23: A SEO & IA Framework

Slide 24: Berrypicking model

Slide 25: From Analytics to Structure

Slide 26: Find important pages groups

Slide 27: Discover pages groups info

Slide 28: Deﬁne SERP elements

Slide 29: Context of search

Slide 30: Context of search

Avoid unexpected contents

Slide 31: Carefully deﬁne page items

Slide 32: Give more

http://www.youtube.com

Slide 33: No more dead roads

Slide 34: But...

the real
paradigma...

Slide 35: Users come from several sources

Search engine

Aggregator

WEBSITE
Mail

Direct links

Slide 36: Contents’ spreading

Newsletter

RSS Feed
WEBSITE Widgets

Players

Slide 37: Designing the inside out

Originally by Are Halland
http://www.slideshare.net/aregh/core-and-paths-designing-ﬁndability-from-
the-inside-and-out

Slide 38: Web 5.0

Slide 39: Thank you!

Alberto Mucignat

alberto.mucignat@gmail.com
skype: alberto.mucignat
http://www.mucignat.com

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Meta Keywords Tag 101: How To "Legally" Hide Words On Your Pages For Search Engines

Tags: meta, seo on 2007-12-06 and saved by2 people -All Annotations (0) -About

in list: SEO 资料集

more fromsearchengineland.com

Indexing: This is where the search engine effectively makes a copy
of your page. The search engine is going to read and store the HTML content it
finds -- all of it.
Retrieval: This is where the search engine finds all the matching
documents relevant for what you searched for. Most of those documents will
actually have the words you searched for on them, in the sections that the
search engine searches against (there are some exceptions, such as when anchor
text is used to find pages.
Ranking: This is where the search engine looks at all those
documents retrieved for a search and puts them in order of most importance,
according to its algorithm.
Believe me, if just putting a single word
into that tag was going to rank your page better, everyone would be doing it.
The header is the section that begins <head> and ends </head>. Between those
elements, in our example, you have these tags:
- Title: The text here becomes the title that is shown in search
  engine listings, in most cases.
- Description: The text here is text that search engines sometimes
  use as a description for your web page when listing it (a meta tag lesson for
  another time).
- Robots: This particular tag is configured to ensure that the page
  isn't described using the a description that the Open Directory might have for
  it (Meta Robots Tag
  101 explains this more).
- Keywords: This tag is the topic of this article, so read on!

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10 Useless SEO Worries (Part 1)

Tags: seo on 2007-12-06 -All Annotations (0) -About

in list: SEO 资料集

more fromsearchengineland.com

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网站管理员支持中心 - 隐藏文字和链接

Tags: google, seo on 2007-12-06 -All Annotations (0) -About

more fromwww.google.com

搜寻引擎最佳化 - Wikipedia

搜寻引擎最佳化 (又称搜索引擎优化, 其英文叫 Search Engine Optimization，简称SEO）是一种利用搜索引擎的搜索规则来提高目的网站在有关搜索引擎内的提名的方式。

Tags: seo on 2007-12-06 -All Annotations (0) -About

in list: WPP集团资讯, SEO 资料集

more fromzh.wikipedia.org

Official Google Webmaster Central Blog: Update to our webmaster guidelines [Anonymoused]

now index URLs that contain that parameter.

Tags: google, seo on 2007-12-06 -All Annotations (0) -About

Official Google Blog: The Robots Exclusion Protocol [Anonymoused]

Tags: google, meta, seo on 2007-12-05 and saved by3 people -All Annotations (0) -About

more fromgoogleblog.blogspot.com

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Meta Robots Tag 101: Blocking Spiders, Cached Pages & More

Tags: meta, seo on 2007-12-05 -All Annotations (0) -About

in list: SEO 资料集

more fromsearchengineland.com

t times, you may want to use more than one of these commands. I'll get back
to that. But first, how about another chart? I'll cover the major commands you
may want to use below:

COMMAND	Ask	Google	Microsoft	Yahoo
NOINDEX	Yes	Yes	Yes	Yes
NOFOLLOW	Yes	Yes	Yes	Yes
NOARCHIVE	Yes	Yes	Yes	Yes
NOODP	No	Yes	Yes	Yes
NOYDIR	No	No	No	Yes
NOSNIPPET	No	Yes	No	No
Robot Name	TEOMA	GOOGLEBOT	MSNBOT	SLURP
Does Robot Specific Tag Override All Robots Tag?	???	No	No	No

- NOINDEX - prevents the page from being included in the index.
- NOFOLLOW - prevents Googlebot from following any links on the page. (Note
  that this is different from the link-level NOFOLLOW attribute,
  
  which prevents Googlebot from following an individual link.)
- NOARCHIVE - prevents a cached copy of this page from being available in
  the search results.
- NOSNIPPET - prevents a description from appearing below the page in the
  search results, as well as prevents caching of the page.
- NOODP - blocks the Open Directory Project description of the page from
  being used in the description that appears below the page in the search
  results.
meta tags are not case sensitive at all with the major search engines.

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Google Webmaster Tools

Tags: google, seo, sitemap on 2007-11-19 and saved by5 people -All Annotations (0) -About

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