Levy Rivers's Library tagged socialnetworking →  View Popular

• We don't officially sanction social networking on the job, but we don't really care as long as people are getting their jobs done -- 71 votes, 34.8%
• My organization bans it, blocking access to IM and sites such as Facebook -- 51 votes, 25%
• Social media is integral to our business model -- 32 votes, 15.7%
• We encourage our staff to use social nets to build their professional networks -- 31 votes, 15.2%
• We discourage it. It's too much of a time waster and a legal risk -- 19 votes, 9.3

The Wall Street Journal is hoping to gain readers by renovating its Web site to include certain features from social networking sites.

In it’s first major revision since 2002, WSJ.com’s new “Journal Community” will allow paid subscribers to create their own profile page with their interests, hobbies and photos.

The centerpiece of it all is My.BarackObama.com, where supporters can join local groups, create events, sign up for updates and set up personal fund-raising pages. “If we did not have online organizing tools, it would be much harder to be where we are now,” Mr. Hughes said.

Mr. Obama, now the presumptive Democratic nominee, credits the Internet’s social networking tools with a “big part” of his primary season success.

The heart of the campaign’s online strategy is a teeming corner of Mr. Obama’s headquarters two blocks from the Chicago River, a crowded space that looks more like an Internet start-up company than a campaign war room. During a visit in late May, a bottle of whiskey sat, almost empty, atop a refrigerator (there had been plenty of victories to celebrate lately, a staff member explained).

Sitting amid a cluster of cubicles, Mr. Hughes, whose title is “online organizing guru,” handles the My.BarackObama.com site, which is known within the campaign as MyBo. Other staff members maintain Mr. Obama’s presence on Facebook (where he has one million supporters), purchase online advertising, respond to text messages from curious voters, produce videos and e-mail millions of supporters