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Silverpop Takes Email Marketing Social
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Silverpop's new Share-to-Social feature allows
marketers to quickly turn emails into socially-enabled viral messages.
With a click, marketers can place links within an email allowing
recipients to easily post the message to their profile page on Facebook
or MySpace, where friends can see the message, make comments and even
post the email on their own profile pages. -
One of our
emails was posted on 50 different social network profile pages. That
kind of customer endorsement turns our email 'push' marketing into a
powerful 'pull' campaign." - 1 more annotations...
Reciprocity, Bad Faith - Corporate Conversation
There are other tactics one could take but many of our current institutions are built using some version of this system.
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<!--[if !supportLists]--> Return good for good<!--[endif]--> <!--[if !supportLists]--> Resist evil<!--[endif]--> <!--[if !supportLists]--> Never return evil for evil<!--[endif]--> <!--[if !supportLists]--> Make reparation for the harm we do<!--[endif]--> - We should be disposed to do these things as a matter of moral obligation
The short version of the concept of reciprocity can be summarized in the following maxims:
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Not to confuse matters, but I am using the phrase “moral obligation” in a non-foundational way. I am not saying that there are rights granted from a state of nature that must be honored. What I am saying is that we should see allegiance to social institutions by reference to familiar, commonly accepted premises – but also as no more arbitrary – than choices of friends or heroes. Such choices are not made by reference to criteria.
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The Blurring Boundary between Consumer and Corporate Technologies | dub
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This blurring of business and consumer focused applications is called “consumerization” by technology research firms such as Gartner and executives at companies such as Microsoft. Consumerization posits that consumer technologies — including social networking tools, user generated content and wikis (web-based software that allows people to create content collaboratively) — are being increasingly adopted by corporate America
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Experts at Wharton agree that consumer technology has been going corporate in recent years. Underlying this emerging trend are young and tech-savvy workers — called “digital natives”
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Message - Grouply
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I forwarded an Introduction yesterday from one unknown to another
unknown who was to send it on to a third unknown - the usual "open
networker" chain of connections sort of thing. A little while later,
the second unknown declined to forward it. I wasn't expecting that.
Here's her explanation: -
In the end, I do not feel as comfortable about
making introductions as you do. I rarely ever
ask for introductions from people with whom I
have had not business interactions with directly
- 95% of my introductions are requested from
people whom I know personally. I stick to
"trusted" contacts, and take introductions
quite seriously. I think it works better when
"A" knows "C"...
NPR: Coming Soon: Social Networking on NPR.org
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Over the last year or so, NPR has done a number of projects related to online communities and social networks, from Facebook to Flickr to Twitter. We'll continue to push further into services like these in a variety of ways, but we're also getting ready to bring it all back home with the launch of our own set of social networking tools on NPR.org.
NPR boosts online offerings, seeks larger audience
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NPR also plans to overhaul its Web site and expand the tools for sharing its programs elsewhere over the next few months. And it is working to increase the flexibility of its popular "podcasts," audio downloads that have tripled in usage over the past two years.
These digital initiatives are aimed at capturing and retaining audiences _ particularly younger people who aren't habitual radio listeners but who represent the future for fundraising at NPR's member stations.
Personal Social Networking - Building A Conversation: Amazee is social collaboration
Amazze is an interesting community - it claims to be the site for collective action. If it works it could because the magazine that is used to promote projects within the community. It is this philosophy that lets members sign on to any of those advertised projects anywhere in the world.
Signals in Social Supernets
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It shows how the costs associated with adding friends and evaluating profiles affect the reliability of users' self-presentation; examines strategies such as information fashion and risk-taking; and shows how these costs and strategies affect how the publicly-displayed social network aids the establishment of trust, identity, and cooperation—the essential foundations for an expanded social world.
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It makes reputation possible—individuals benefit from the experience of others in determining who is nice, who does good work, and who should be shunned for their dishonest ways. Using language to maintain ties and manage trust, people can form and manage more complex and extensive social networks.1
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IWR Blog - information industry insight from www.iwr.co.uk
From automation of task to harvesting intelligence of workers - tramploline analysises information flows - the recession could be motivation to tempt such forward insight.
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Chief executive of Trampoline, Charles Armstrong, believes a generational shift is occurring in the way businesses achieve productivity gains, and in many ways he is right. From around the 60s through to the early 2000s, process automation was the main means by which firms achieved these ends, but once everything has been automated, where do you turn? Well, the answer according to Trampoline is to the collective or social intelligence of your staff. This is enterprise social networking – understanding how individuals and groups within the organisation interact and the expertise and knowledge they possess.
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It could be viewed as the slow creeping of social networking ideas into the enterprise, just as other primarily consumer-based technologies have crept quietly into business over the years.
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Personal Social Networking - Building A Conversation: Political Participation - Obama's Architecture
Business Reputation: Creativity and Happiness: Response to Billy's Second Response – Open Letter
Corporate Communications Blog
What are the organizational views on social media
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- The "say what?" group. When someone from the organization is asked, "So has your company developed a social media strategy?", the look of a calf staring at a new gate comes over his or her face followed by a sincere, "Say what?"
- The "Dude, bloggers rule!" group. This is obviously the fully engaged group, not only understanding transparency but living it with employee blogs and customer collaboration.
- The "Great Perplexed Majority" (with apologies to Mr. Nixon). This is the rest of us who like to think we have a clue, grasp the reality of statements like, "Companies risk brand reputation by not participating..." (p. 40), but look at the culture and wonder how in the world are we going to get there.
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t is going to alter degree programs at universities. Corporate structures and practices are going to get flushed through that same canyon. Many will get swept away and not know what hit them. The fools will know it is coming and change nothing in order to crest the wave. I credit the empowerment people now have to potentially influence and/or topple large companies more so than the vehicle of social media (but the means obviously serve the ends).
- 2 more annotations...
Business Creativity and Happiness: Political Conversation - Billy Jack V Levy (Oldude59) Rivers
Business Creativity and Happiness: Strategic Conversations
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In addition, I am in the process of writing on the subject of how authentic leaders should establish both a comfort in social media conversations personally (which might include blogging or might not, but surely includes joining or even forming social networks that they participate in fully) and a framework for them to adopt. Therefore, this opportunity regarding conversations is a perfect topic for me to posit some of my ideas for testing.
Business Creativity and Happiness: Leadership, Compliance and Social Networking
This outlines some of the thinking and issues from the stand point of a leader considering the use of social media within and for his organization.
Business Creativity and Happiness: Character Statement - Corporate Policy for Social Engagement
This is an example of the product that project team focused on establishing standards for the wide spread use of social media within and for the organization's purpose.
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This hypothetical team in this case produces this product under the facilitated guidance of organizational consultant such as those of Phronêsis Inc. The product once produced would be used be vetted throughout top and key management within the organization to achieve the widest communication and adoption.
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