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Sampson said his reputation is "very important" to him, but only knows one way to regain it.

"Just be who I've been my entire life," Sampson said. "Sometimes you take hits that you have to overcome, but that's something that I just work at as I go forward.

In one paper, Norihiro Sadato and colleagues found that making money and making a reputation engage much of the same reward circuitry in the brain—a finding that they say yields insight into what drives complex social behaviors.

In the other paper, Caroline Zink and colleagues mapped brain regions that are active when a person is processing information on social status. The researchers said their findings could yield insight into why social status can so profoundly affect behavior and health.

They wrote that their findings “indicate that the social reward of a good reputation should be incorporated into the neural model of human decision making in a similar manner to monetary rewards.” Thus, they wrote, experiments on decision making that use money-related games need to take into account that the subjects are exchanging more than money; they are also dealing in approval and reputation.

“Our findings indicate that the social reward of a good reputation in the eyes of others is processed in an anatomically and functionally similar manner to monetary rewards, and these results represent an essential step toward a complete neural understanding of human social behaviors,” concluded Sadato and colleagues.

"We shouldn't fool ourselves," Peter Kurer told the Financial Times in an interview. "We can't pretend that there has been no reputation damage. Experience says it goes away after two or three years."

UBS, the world's largest wealth manager, has written down around $37 billion in assets and cleaned out most senior management -- including chairman Marcel Ospel -- after asking investors for emergency cash two times in as many months.

When I was asked to resign as basketball coach at my son's school because a boy -- his parents, actually -- suggested I had a prurient interest in the rebounding drill, and when my bishop, already predisposed to antagonism toward me, decided to "investigate" the claim, well, I was deeply invested in my reputation. This is the sort of accusation that can permanently damage my ability to make a living, even when swiftly exonerated, which I was.

So, in cases of egregious slander, yes, I really care about my reputation.

There is a short list of folks in my inner circle with whom I care greatly about my reputation. My children top that list. My best friend, Paul. A former graduate school professor. Erin. Kim. There are a few more, but the list is surprisingly short.

How do I shape, manage and protect my reputation? Largely by not aiming at my reputation! My goal, rather, is authenticity. I strive to live authentically. Or, as author Richard Bach says it, "Live never to be ashamed if anything you say or do is published around the world, even if what is said is not true."

Live authentically. Live with integrity.

Alegi, 72, said Europeans are appalled by the Republican administration's willingness to set aside conventional civil rights for detainees captured in Iraq or Afghanistan.

Ken Sherman, a Hamilton, Ont., resident who was selected as a delegate pledged to Barack Obama, said that when he visits Europe, he uses his Canadian rather than American passport because international anger over U.S. foreign policy.

"In the last five years with George Bush, I don't pull out my American passport unless I need it."

But Obama's rise has made Sherman, 71, prepared to embrace his American citizenship again. "Something has happened in the past two years that has made me proud to be an American again. People are rising up."

Wayne Weightman, a 46-year-old Cambodian lawyer, came to Vancouver to support Barack Obama who, he believes, can revive respect overseas for America.

People outside must shudder at the thought of living in or even visiting Dewsbury in West Yorkshire.

It has become a byword for everything that is bad about Britain - the Dewsbury bomber, the veil row, the toddler who nearly died after being strung up from a tree, the story of a man crucified... and now the Shannon Matthews saga.

Indeed, some of the "tourists" who visited the estate in the wake of the Shannon headlines admitted they were disappointed not to find residents wearing electronic tags.

What they actually saw was a community fiercely united against all the odds, ready to welcome newcomers in for a coffee - but alert to any suspicious strangers.

"People, who have been judging about what type of clothes they wear or what language they use, should remember that community came out in their own time to help.

"They searched bins and gardens and climbed walls when they could have stayed in watching television. They have allowed the police to search their homes without any complaints.

“The next time you create an online profile, blog or post a comment on an e-forum, you better be careful. Online reputation matters and headhunters, employers can track all of it,” says Ratan.

The advice comes as internet users are getting ever more candid about their personal lives and opinions on social networking and blogging sites.

A senior recruitment manager with a leading media company said, traditionally, verification checks are done by calling up previous employers. “But checking their online reputations is important,” she admitted, “because when he/she is working for your company, you’d want to make sure that the person is not breaching confidentiality clauses by sharing too much about the company.”

The digital footprint is therefore emerging as a double-edged sword. It isn’t just job-hunters who need to be careful, but the prospective employers, too.

On online forums, blogs and travelogues, internet users share experiences. This is why product review websites such as Mouthshut.com, which carry corporate blogs where consumers can directly interact with organisations, write product reviews. In candid posts, brand reputation can be marred easily.