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The meeting in San Marcos wasn't advertised in any traditional
sense. Instead, the campaign posted the event on my.barackobama.com
— its social-networking site affectionately known as "MyBo"
— and e-mailed local residents who had donated to the
campaign or surrendered their addresses as the price of admission
to an Obama rally. And the volunteers who showed up won't be
micromanaged by Ukman or anyone else from the campaign. They'll be
able to call their own shots, from organizing local rallies to
recruiting and training a crew of fellow Obama supporters to man
their precincts on election day.

This scene in the rec center is being repeated in neighborhood
coffee shops, high school cafeterias and public libraries across
Texas. Over the course of the three-day weekend, the Obama campaign
trained 4,000 precinct captains in more than twenty communities,
from El Paso to Corpus Christi. This is the same grass-roots effort
that has trounced the Clinton campaign — a classic top-down
operation run by high-paid consultants — in ten straight
contests by an average of more than thirty points. It has evolved
into the mother of all get-out-the-vote campaigns, one that has
enabled Obama to collect more votes in Virginia and Wisconsin than
all of the GOP candidates combined.