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09 Nov 08

Twinfluence - Twitter Influence Analyzer

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twitter reputation metrics twinfluence centralization

From the perspective of graph theory, a Twitterer's followers would be considered their first-order network, and their "followers count" the same as their "degree".
Reach is the number of followers a Twitterer has (first-order followers), plus all of their followers (second-order followers). In the diagram above, the reach would be 27 (there are 28 nodes, including the Twitterer)
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- Reach is the number of followers a Twitterer has (first-order followers), plus all of their followers (second-order followers). In the diagram above, the reach would be 27 (there are 28 nodes, including the Twitterer).
- Velocity merely averages the number of first- and second-order followers attracted per day since the Twitterer first established their account.
- average first-order network of a Twitterer's followers. It's essentially a measure of how influential are a twitterer's followers. A high value indicates that most of that Twitterer's followers have a lot of followers themselves. Social Capital is scored from "very low" to "very high" relative to other twitterers at your network size.
- The following chart is generated dynamically and shows that as twitterers build their follower network, their social capital tends to start very high, build for a while, then slowly decrease. This is probably because as most people start tweeting, they follow a few high-profile twitterers who may reciprocate. Over time, however, they attract more and more people - and that means more and more people with few followers, including bots, spammers, and silent followers.
- In social network analysis, a high centralization indicates dependency of the network on just a few nodes to maintain the connectivity of the entire network. Twitterers with low centrality networks would not have their reach greatly reduced if a few high-profile people stopped following them. Centralization is scored from "very fragile" to "very resilient" relative to other twitterers at your network size, implying that a network with only a few high-profile followers is very sensitive to collapsing if those followers leave. Conversely, a network with low centralization is not very dependent upon any few followers for its collective reach.

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Twinfluence - Twitter Influence Analyzer

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