Skip to main content

Levy Rivers's Library tagged media →  View Popular

26 Mar 08

Corporate Communications Blog

    • The "say what?" group. When someone from the organization is asked, "So has your company developed a social media strategy?", the look of a calf staring at a new gate comes over his or her face followed by a sincere, "Say what?"
    • The "Dude, bloggers rule!" group. This is obviously the fully engaged group, not only understanding transparency but living it with employee blogs and customer collaboration.
    • The "Great Perplexed Majority" (with apologies to Mr. Nixon). This is the rest of us who like to think we have a clue, grasp the reality of statements like, "Companies risk brand reputation by not participating..." (p. 40), but look at the culture and wonder how in the world are we going to get there.
  • t is going to alter degree programs at universities. Corporate structures and practices are going to get flushed through that same canyon. Many will get swept away and not know what hit them. The fools will know it is coming and change nothing in order to crest the wave. I credit the empowerment people now have to potentially influence and/or topple large companies more so than the vehicle of social media (but the means obviously serve the ends).
  • 2 more annotations...
24 Mar 08

Business Creativity and Happiness: Strategic Conversations

  • In addition, I am in the process of writing on the subject of how authentic leaders should establish both a comfort in social media conversations personally (which might include blogging or might not, but surely includes joining or even forming social networks that they participate in fully) and a framework for them to adopt. Therefore, this opportunity regarding conversations is a perfect topic for me to posit some of my ideas for testing.

Business Creativity and Happiness: Leadership, Compliance and Social Networking

This outlines some of the thinking and issues from the stand point of a leader considering the use of social media within and for his organization.

buscreate.blogspot.com/...hip-compliance-and-social.html - Preview

issues leadership media organizational social

  • This post is a preliminary look at the role of leadership in the context of social networking and then an analysis of some of conditions which I hope will give some guidance to others that have found themselves wondering about some of these same issues.

Business Creativity and Happiness: Character Statement - Corporate Policy for Social Engagement

This is an example of the product that project team focused on establishing standards for the wide spread use of social media within and for the organization's purpose.

buscreate.blogspot.com/...tatement-corporate-policy.html - Preview

character facilitation media product social team

  • This hypothetical team in this case produces this product under the facilitated guidance of organizational consultant such as those of Phronêsis Inc. The product once produced would be used be vetted throughout top and key management within the organization to achieve the widest communication and adoption.
08 Mar 08

The Inconvienent Truth About Social Media Marketing

  • Social media is easy to hype because there is a lot of traffic on social media sites. But if you try to do anything with social media traffic to convert it to revenue, you will be hard-pressed -- unless you are selling CPM-based advertising.



    Google, in its 2007 Q4 results press conference, complained that it was having trouble monetizing social media websites. When I set up an AdWords campaign today, Google recommended I try the MySpace network. They are desperate to get anyone they can advertising on that network because the traffic has so little implied intent and so little value, and Google is already locked into an expensive partnership.



    Man eats world's largest turkey in single sitting



    Who would read the above line and be inspired to buy?



    Trying to appeal to larger web communities using shock and awe, at the expense of creating content that your community and subscribers find relevant, costs you trust and attention with each swing and a miss. When you finally hit a homerun and get exposure on social media sites, most of those people leave within 30 seconds. Few link to your site, few buy, and few subscribe.



    Leading publishers even worry about too much social media traffic deflating their CPM ad rates. And StumbleUpon, a leading social media site, sells traffic for 5 cents a visitor. Is it really worth the effort to target social media?

1 - 5 of 5
Showing 20▼ items per page

Selected Tags

Related Tags

Sponsored Links

Ads by Google

Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »

Join Diigo