Levy Rivers's Library tagged email → View Popular

04 Oct 08

Silverpop's new Share-to-Social feature allows
marketers to quickly turn emails into socially-enabled viral messages.
With a click, marketers can place links within an email allowing
recipients to easily post the message to their profile page on Facebook
or MySpace, where friends can see the message, make comments and even
post the email on their own profile pages.
One of our
emails was posted on 50 different social network profile pages. That
kind of customer endorsement turns our email 'push' marketing into a
powerful 'pull' campaign."
1 more annotations...
- And
  Silverpop's enhanced reporting capabilities enable marketers to identify
  which of their email messages have gone viral, allowing them to track
  message activity at a granular level and target future messages based on
  that information.

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