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Silverpop Takes Email Marketing Social
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Silverpop's new Share-to-Social feature allows
marketers to quickly turn emails into socially-enabled viral messages.
With a click, marketers can place links within an email allowing
recipients to easily post the message to their profile page on Facebook
or MySpace, where friends can see the message, make comments and even
post the email on their own profile pages. -
One of our
emails was posted on 50 different social network profile pages. That
kind of customer endorsement turns our email 'push' marketing into a
powerful 'pull' campaign." - 1 more annotations...
Reciprocity, Bad Faith - Corporate Conversation
There are other tactics one could take but many of our current institutions are built using some version of this system.
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<!--[if !supportLists]--> Return good for good<!--[endif]--> <!--[if !supportLists]--> Resist evil<!--[endif]--> <!--[if !supportLists]--> Never return evil for evil<!--[endif]--> <!--[if !supportLists]--> Make reparation for the harm we do<!--[endif]--> - We should be disposed to do these things as a matter of moral obligation
The short version of the concept of reciprocity can be summarized in the following maxims:
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Not to confuse matters, but I am using the phrase “moral obligation” in a non-foundational way. I am not saying that there are rights granted from a state of nature that must be honored. What I am saying is that we should see allegiance to social institutions by reference to familiar, commonly accepted premises – but also as no more arbitrary – than choices of friends or heroes. Such choices are not made by reference to criteria.
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The Blurring Boundary between Consumer and Corporate Technologies | dub
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This blurring of business and consumer focused applications is called “consumerization” by technology research firms such as Gartner and executives at companies such as Microsoft. Consumerization posits that consumer technologies — including social networking tools, user generated content and wikis (web-based software that allows people to create content collaboratively) — are being increasingly adopted by corporate America
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Experts at Wharton agree that consumer technology has been going corporate in recent years. Underlying this emerging trend are young and tech-savvy workers — called “digital natives”
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NPR: Coming Soon: Social Networking on NPR.org
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Over the last year or so, NPR has done a number of projects related to online communities and social networks, from Facebook to Flickr to Twitter. We'll continue to push further into services like these in a variety of ways, but we're also getting ready to bring it all back home with the launch of our own set of social networking tools on NPR.org.
NPR boosts online offerings, seeks larger audience
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NPR also plans to overhaul its Web site and expand the tools for sharing its programs elsewhere over the next few months. And it is working to increase the flexibility of its popular "podcasts," audio downloads that have tripled in usage over the past two years.
These digital initiatives are aimed at capturing and retaining audiences _ particularly younger people who aren't habitual radio listeners but who represent the future for fundraising at NPR's member stations.
Personal Social Networking - Building A Conversation: Amazee is social collaboration
Amazze is an interesting community - it claims to be the site for collective action. If it works it could because the magazine that is used to promote projects within the community. It is this philosophy that lets members sign on to any of those advertised projects anywhere in the world.
Rob McKay: Small Is the New Big in Progressive Politics - Politics on The Huffington Post
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The grab for this group of voters has generally been coordinated by a seasoned team of professional campaign staff operating in war rooms and spending millions in mobilizing voters. But new efforts among progressive voters, musicians, and grassroots groups are saying the way to be "big" in '08 is to "go small." And how resources are spent in this election and after, could determine whether the Democratic Party is about short-term voter excitement or permanent citizen engagement.
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This new group of efforts focuses on local leadership, small circles, and cultural organizing. They are taking their strategies from the anti-slavery movement, groups like craigslist, and most surprisingly, a new Christian movement. "
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Signals in Social Supernets
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It shows how the costs associated with adding friends and evaluating profiles affect the reliability of users' self-presentation; examines strategies such as information fashion and risk-taking; and shows how these costs and strategies affect how the publicly-displayed social network aids the establishment of trust, identity, and cooperation—the essential foundations for an expanded social world.
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It makes reputation possible—individuals benefit from the experience of others in determining who is nice, who does good work, and who should be shunned for their dishonest ways. Using language to maintain ties and manage trust, people can form and manage more complex and extensive social networks.1
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Personal Social Networking - Building A Conversation: Political Participation - Obama's Architecture
Business Reputation: Creativity and Happiness: Response to Billy's Second Response – Open Letter
Business Creativity and Happiness: Political Conversation - Billy Jack V Levy (Oldude59) Rivers
Business Creativity and Happiness: Strategic Conversations
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In addition, I am in the process of writing on the subject of how authentic leaders should establish both a comfort in social media conversations personally (which might include blogging or might not, but surely includes joining or even forming social networks that they participate in fully) and a framework for them to adopt. Therefore, this opportunity regarding conversations is a perfect topic for me to posit some of my ideas for testing.
Goverance, Ethics and Social Engagment: Reputation Investment
This sets up what the task of the reminding post in this series needs to accomplish.
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The first is a series of posts covering the relationship between corporate governance, ethics and social media. The sum of them will demonstrate the importance that social networking can have for whistle blowing, product development and other channels of communication in and about organizations.
- oldude59 on 2008-03-03
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These are the type of questions that a strategic oriented reputation conversation should engage. In the following post, my aim is to spell out a framework for just such a conversation. In those posts my aim is describe some of the thinking that leaders and his/her stakeholder community should wrestle: which begins with the general conception of morality, the aim to reduce or eliminate evil through reciprocity.
The Machinery of Hope : Rolling Stone
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The meeting in San Marcos wasn't advertised in any traditional
sense. Instead, the campaign posted the event on my.barackobama.com
— its social-networking site affectionately known as "MyBo"
— and e-mailed local residents who had donated to the
campaign or surrendered their addresses as the price of admission
to an Obama rally. And the volunteers who showed up won't be
micromanaged by Ukman or anyone else from the campaign. They'll be
able to call their own shots, from organizing local rallies to
recruiting and training a crew of fellow Obama supporters to man
their precincts on election day. -
This scene in the rec center is being repeated in neighborhood
coffee shops, high school cafeterias and public libraries across
Texas. Over the course of the three-day weekend, the Obama campaign
trained 4,000 precinct captains in more than twenty communities,
from El Paso to Corpus Christi. This is the same grass-roots effort
that has trounced the Clinton campaign — a classic top-down
operation run by high-paid consultants — in ten straight
contests by an average of more than thirty points. It has evolved
into the mother of all get-out-the-vote campaigns, one that has
enabled Obama to collect more votes in Virginia and Wisconsin than
all of the GOP candidates combined. - 6 more annotations...
The Machinery of Hope : Rolling Stone
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To turn well-meaning students and nurses and social workers into
self-sufficient organizers, the campaign has put nearly 7,000
supporters through an intensive, four-day seminar known as "Camp
Obama." Starting last March, the campaign solicited applications
from its most dedicated supporters and asked them to travel to
Chicago on their own dime. -
Using the social-networking tools of MyBo, the volunteers began
to create city- and statewide networks with names like IdahObama,
groups that could be tapped later by the professional staff to
organize down to the precinct level. In Maryland, the campaign was
able to mobilize 3,000 volunteers in only three weeks, thanks to
the months of groundwork by groups like Baltimore for Barack
Obama. - 5 more annotations...
The Machinery of Hope : Rolling Stone
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No group represents the campaign machine that Obama has built
better than AlamObama. A year ago, the group was nothing more than
eight people who attended an informal get-together at a Borders
bookstore. Today, it's a 600-member grass-roots outfit — an
all-volunteer field operation that hums with the energy and
efficiency of a fully staffed campaign office. "In Iowa, the
campaign was on the ground for six months," says Judy Hall, a
college professor who co-founded the group. "They come here, and
it's like they've already been on the ground for six months. Those
of us in the grass roots, we simply minded the store. -
As Hall's well-honed operation makes clear, the Obama campaign
has succeeded not by attracting starry-eyed followers who place
their faith in hope but by motivating committed activists who are
answering a call to national service. They're pouring their
lifeblood into this campaign, not because they are in thrall to a
cult of personality but because they're invested in the idea that
politics matter, and that their participation can turn the current
political system on its ear.In reality, it already has. "We're seeing the last time a
top-down campaign has a chance to win it," says Trippi. "There
won't be another campaign that makes the same mistake the Clintons
made of being dependent on big donors and insiders. It's not going
to work ever again."
Social Networking For Compliance Officers
Those who are task with watch what we do and say now have a network to talk shop - who's watching what they say?
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