An introduction to user journeys
“...Answering customer needs is the end point of our journeys through the structure and the starting point of our thinking about the journey itself. ”
Designing a website’s structure around customer needs creates trust—trust in the web as a valuable space to interact with a brand, product, or service. Such a website provides your customers with a valuable first point of contact.
User journeys are a method for conceptualising and structuring a website’s content and functionality. These journeys allow us to shift away from thinking about structure in terms of hierarchies or a technical build.
