Home
nico flores's Library tagged → View Popular
10 Dec 09
Economics of news: the case for qualitative journalism on the internet « Jon Lund
-
This weeks “digital view” report focuses on the economic of news-sites. The report studies four Danish news-sites, and finds an average article to make an advertising revenue of $188. Also the report finds the most read articles to be dominated by popular and low-cost content and argues the economic structures of the internet dis-favorizes the production of quality journalism.
Content Bridges: Nine Questions: Murdoch’s Lion in Winter, Alicia Calling, Junk Traffic and Negotiating Like It’s 1999
-
Most
news publishers will tell you that about 25-35% of their traffic is driven by
Google and that more than 50% of it is driven by search engines generally.
They'll also say that about a quarter to a third comes directly to their sites
-- and that these are the regular customers they care about. They'll tell you
that it is the number of monthly sessions and the number of these page views that
these customers generate that should
make the most sense in building a real, digital business.
Variety.com Going Behind Paywall, Again; Apes FT.com’s Model | paidContent
-
Content unaffected by the paywall includes the home page, headlines, brief article summaries and search results.
07 Dec 09
Thinking about a paywall? Read this first | yelvington.com
-
Now, here's something that people from the online side of the fence can learn: A lot of people who have been thinking about paid content are discovering this curve. And those who do are coming to favor a completely different paid-content model, one that would leave the left side of the graph unmolested, and concentrate on persuading the people on the right side of the graph to pitch in some cash.
Does Google Even Understand What News Is? – GigaOM
-
He begins with a fantasy of reading a “news gadget” that “knows who I am, what I like, and what I have already read.” We all have our fantasies, but this one strikes me as a bit dystopian and suggests a fundamental ignorance of what news actually is. Much of the news I read these days I don’t like. But I need to read it, and print newspapers are very good at putting it in front of my eyes.
-
Newspapers emerged to serve communities, and communities are inherently hotpots of dissent. Targeting news stories as if they were advertisements runs counter to that important service. I want a news gadget bringing me stories that make me uncomfortable.
WSJ Could Ditch Google For $15 Million From Microsoft (MSFT, GOOG, NWS)
-
When Rupert Murdoch first started jawboning about ditching Google, Hitwise reported that the Journal had 25% of its traffic come through Google. Using Hitwise's data, we calculated losing that traffic would only cost the Journal 10-15% of its revenue.
-
If we estimate that the Journal's online ad revenue is $100 million, using the New York Times as a rough benchmark, then the site would only lose $10 - $15 million to de-list from Google.
Reflections of a Newsosaur: Bing not likely to outbid Google for news
-
Approximately half of the traffic to newspaper websites comes from search-engine referrals, according to Greg Harmon of Belden Interactive, the most authoritative researcher on the behavior of online news consumers.
-
Fully 71% of the searches on the web are handled by Google, while fewer than 7% of the searches are handled by Bing, according to the latest industry statistics.
- 1 more annotations...
18 Nov 09
Digg CEO: Profitability Is Not A Problem Anymore - Venture Capital Dispatch - WSJ
-
First off, don’t expect the consumer to necessarily pay for news. I agree that someone has to pay for it - completely agree. But i think news aggregators, frankly companies like Digg, have to include a piece of that. If it costs money to produce that, where are you going to source it from? So coming up with ways like this ad system may be a good way to share revenue. If I can help monetize because I know those users so well - frankly better than the newspapers know themselves - if I know those users so well, then maybe I can help target ads and make an advertising model work. That’s what I’m hoping for. I don’t think though that my mom, grandma, people that I know and work with, expect to pay for news anymore.
Selected Tags
Related Tags
Sponsored Links
Ads by Google
Top Contributors
Groups interested in paidcont...
Diigo is about better ways to research, share and collaborate on information. Learn more »
Join Diigo