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16 Dec 09

Newspapers online: The promiscuity problem | The Economist

  • The theory underlying most papers’ online strategies is that people will buy a favourite newspaper and then go to its website for breaking news and extras such as blogs. But fans of the Daily Telegraph, for example, the most popular quality daily paper, got just 8% of their online news from its website (see chart). They spent twice as much time visiting the BBC’s news website and more than twice as much reading other quality papers.
  • When Guardian readers were asked whether they would pay £2 a month to read their favourite paper online, 26% said yes. But if all newspapers charged? The proportion prepared to pay for the Guardian might have been expected to rise. Instead it fell to 16%. This seems odd, until one considers readers’ promiscuity. Faced with having to spend rather a lot to keep snacking from a wide variety of news sources, they protested.
10 Dec 09

Economics of news: the case for qualitative journalism on the internet « Jon Lund

  • This weeks “digital view” report focuses on the economic of news-sites. The report studies four Danish news-sites, and finds an average article to make an advertising revenue of $188. Also the report finds the most read articles to be dominated by popular and low-cost content and argues the economic structures of the internet dis-favorizes the production of quality journalism.

Reflections of a Newsosaur: Bing not likely to outbid Google for news

  • Approximately half of the traffic to newspaper websites comes from search-engine referrals, according to Greg Harmon of Belden Interactive, the most authoritative researcher on the behavior of online news consumers.
  • Fully 71% of the searches on the web are handled by Google, while fewer than 7% of the searches are handled by Bing, according to the latest industry statistics.
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24 Nov 09

"Free vs Fee – the Future of News": Notes and take-away quotes - Part 2 - currybetdotnet - 24 November, 2009

  • Andrew Hughes of the NLA produced an interesting statistic: "31.5% of online newspaper content hasn't appeared in print, and 38% of print content never makes it onto the website".
18 Nov 09

Reflections of a Newsosaur: Polls apart on charging for content

  • On the question of whether consumers would purchase news, sentiment ranges from a high of 53% willing to pay in a poll conducted late in the summer for the American Press Institute to a low of 20% in a survey released this week by Forrester, the independent market-research firm. In a third study, also released this week, the Boston Consulting group found 48% of respondents would shell out for news.
12 Nov 09

Cover story: Times to charge for online content from next spring | News | New Media Age

  • Times Online is to introduce pay walls as early as Q1 2010, despite Rupert Murdoch’s admission last week that his plans are likely to be delayed.
  • A source close to News International said the plan was to start the pay wall across Times Online in Q1, but that dates for The Sun and News of the World to follow suit had not yet been decided.
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04 Nov 09

Reflections of a Newsosaur: Pay walls never may come at some papers

  • The resolve to charge for most interactive content is dissolving at some newspapers, potentially thwarting the plans of other publishers who still hope to erect pay walls on their sites.
  • If the Washington Post continues to freely give away its political and international coverage, can the New York Times get away with charging for essentially the same content?

Does your site really need to be in Google News?

    • Looking over the metrics for the websites I manage, I see a clear pecking order in the amount of time spent on the site versus the way a visitor accessed the site. Here's that list, from most time to least:

      1. People referred to the site via an e-mail forwarded by a friend or colleague
      2. People searching for the site's name in a search engine
      3. People accessing the site via bookmark or direct-typed URL
      4. People accessing the site via a link in its e-mail newsletter
      5. People accessing the site via its Facebook page or Twitter feed
      6. People accessing the site via a direct link from another, non-search website
      7. People accessing the site via a link on another social bookmarking site (i.e. Digg or StumbleUpon)
      8. People clicking from Google News
      9. People searching for a term in a search engine
28 Oct 09

Wall Street Journal continues European push | Media | guardian.co.uk

  • But more broadly, this about getting more people to pay for content: if it wants to grow market share in the UK and on the continent, the Journal has to be relevant to European readers, and a final break with US edition is a bold move to wean business readers from the catch-all, global edition and onto something which, it hopes, is more in tune with their sensibilities.
25 Oct 09

The great transition: All the news that's fit to bin

  • The industry has a name for managing this mountain of waste. It’s called reverse logistics. In the words of a research paper produced by the Department of Transport in 2004: “Little is known about reverse flows. Because they represent an inefficiency, they are often an embarrassment to the companies concerned.”

  • Returning to the fold wasn’t a happy experience. “I'd got used to the web, used to being able to look at a site and tell lots of things,” he said. “We’d have a shitload of data on readers at our fingertips: where they come from, how long they spend on the site. Going back to print was a shock.”
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