Home
Ron Capps's Library tagged → View Popular
Facebook Marketing Statistics, Demographics, Reports, and News – CheckFacebook
Central clearinghouse for Facebook demographics and other Facebook related items
ConverStations: Glossary of Blogging and Social Media Terms
ConverStations?
*
Believing that Blogs are Conversation Stations, I coach business and education leaders to use Blogs and Social Media as platforms for conversations. Connect with your customers and amplify your relationships.
Top 10 Social Media Presentations | Digital Buzz Blog
I’m addicted to slideshare and after reading a bunch of re-tweets about the Top 10 Social Media Presentations I thought it might be useful to post them on Digital Buzz! There would be 100+ Social Media Presentations on SlideShare but this is just about the Top 10 Presentations you’d actually want to spend the time reading!
Some of the social media presentations loose their punch with out the speaker actually talking you through it, but I’m sure you’ll all find every side valuable. Note: Some are a little basic while others are much more advanced so there is something for everyone here! (via eConsultancy)
Twitter Guide Book – How To, Tips and Instructions by Mashable
"Twitter is a social network used by millions of people, and thousands more are signing up every day to send short messages to groups of friends. But where's the user manual for Twitter? Where do new Twitter users go to learn about Tweeting, retweets, hashtags and customizing your Twitter profile? Where do you go if you want to know all about building a community on Twitter, or using Twitter for business? How can you find advanced tools for using Twitter on your phone or your desktop? To answer all these questions and more, we've assembled The Twitter Guide Book, a complete collection of resources for mastering Twitter. Happy Tweeting!"
- Pete Cashmore, @Mashable
13 Essential Social-Media 'Listening Tools' : MarketingProfs Articles
You're a marketer who's hip to the idea of social media: You have a blog for your company or client, you know Facebook inside and out, and you can Tweet with the best of them. So you've got the communicating part down pat.
But the big question is, Are you listening? If you have customers, chances are they're talking about you to their friends, to their coworkers, and to anyone else who will listen.
Here are some of the top tools for listening to and monitoring the online chatter about your brand:
The ROI of Stories- An Informal Case Study | chrisbrogan.com
The other day, I made a rookie mistake. I left my suitcase in the trunk of a taxi. As it sunk in what had just happened, I knew that I was doomed. Or was I?
The Twitalyzer for Tracking Influence and Measuring Success in Twitter
Measure Your Impact and Success in Social Media
Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.
SocialMedia Uses 'Friend' Endorsement in Ads - MarketingVOX
Palo Alto-based SocialMedia, a company specializing in advertising across social networks, has released a new form of advertising called the "WOMI," or Word of Mouth Impression.
WOMI offers customized ads based on an interactive format, using conversations between friends as an endorsement.
SocialMedia found that messages that came from trusted friends were more meaningful; if the message incorporates an endorsement and opinion about a brand, the impact is higher than a standard message received directly from a brand.
SocialMedia Launches Interactive “Word of Mouth” Social Ads
SocialMedia, a company that specializes in advertising across social networks, has released a new form of advertising dubbed the “WOMI”, or Word of Mouth Impression. WOMI campaigns present visitors with ads asking them for some kind of input either though a multiple choice question or using a text field. SocialMedia then uses this input to customize ads which are shown to the user’s friends on the same social network.
For example, if an ad for Star Wars had a call-to-action asking if I was on the Light Side or Dark Side of the Force, it could take my response and then present my friends with an ad that said “Jason is on the Light Side, how about you?”. In turn, their responses are passed on to all of their friends, making this among the first kind of advertising with a viral element. This interaction makes the ads mini-social applications in and of themselves, and have proven to be very successful in trial campaigns.
Why Big Brands Struggle With Social Media
Tom Smith is the founder of Trendstream, a research consultancy that specialises in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann.
Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.
However, we still operate in a system defined by the old media world and consequently big brand involvement is still in the main tentative and sporadic. From my experience of trying to get big brands to embrace the social revolution, there are a number of reasons why they have yet to embrace the real opportunities that involvement can deliver:
How to Reach Baby Boomers with Social Media - ReadWriteWeb
A new report from Forrester Research revealed some surprising information: apparently Baby Boomers aren't exactly the technology Luddites that people think they are. In fact, more than 60 percent of those in this generational group actively consume socially created content like blogs, videos, podcasts, and forums. What's more, the percentage of those participating is on the rise.
In 2007, the percentage of Boomers consuming social media was 46% for younger Boomers (ages 43 to 52) and 39% for older Boomers (ages 53 to 63). By 2008, those number increased to 67% and 62%, respectively.
Intel Social Media Guidelines
Intel Social Media Guidelines
These are the official guidelines for social media at Intel. If you're an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media both on and off intel.com—these guidelines are for you. We expect all who participate in social media on behalf of Intel to be trained understand and follow these guidelines, failure to do so could put your future participation at risk. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back once in awhile to make sure you're up to date.
How to: Build a Social Media Cheat Sheet for Any Topic - ReadWriteWeb
A guideline showing anyone how they can build a social media cheat sheet on any subject and for any niche!
50 Ideas on Using Twitter for Business | chrisbrogan.com
We really can't deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it's a stupid
35+ Social Media Tools That Make Life Easier | Freelance Folder | The Blog For Freelancers And Web-Workers
Social Media Resources to Investigate
Selected Tags
Related Tags
Sponsored Links
Top Contributors
Groups interested in socialme...
-
Beyond blocking: Embracing the social web
A selection of web2.0 socia...
Items: 113 | Visits: 54
Created by: M McBride
-
A Look at Social Media & Recruiting
This list showcases informa...
Items: 8 | Visits: 92
Created by: Michael Marlatt
-
Advertising-Customer: The Break-Up
This is a great video that ...
Items: 1 | Visits: 76
Created by: Michael Marlatt
Highlighter, Sticky notes, Tagging, Groups and Network: integrated suite dramatically boosting research productivity. Learn more »
Join Diigo