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Marketing, SINGAPORE, ADVERTISING, Advertisers must rethink social media, Campaigns Marketing Media Advertising, Brand reputation Marketing, Online advertising emarketing email marketing, Social networks Social Media, Social Networking Media Groups Communities, Facebook Social Networks Social Media,

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Web news ADVERTISING Campaigns Marketing Media Advertising Brand reputation Online advertising emarketing email marketing Social networks Networking Groups Communities Facebook Networks

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There's no gold rush happening in social media. Anyone who says differently is selling something.

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People have too many social-network profiles and, as marketers, that can pose a problem for our community-building initiatives.

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Analysis: What an interesting week to join the microblogging trend, in the company of Oprah and competitors for the million-tweet-army.

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Yahoo is looking to integrate more of its properties at the social level, which in my opinion is a smart move, and probably one that should've been made some time ago. Reuters reports:

In the next several months Yahoo will begin rolling out new versions of its most popular products, from Yahoo Mail to the Yahoo home page. A thread of social media features, including a common user profile, list of friends and regular updates about friends, will tie the family of Yahoo properties together.

When an individual recommends a news story from the Yahoo homepage, uploads a photograph on Flickr or makes a trade on a fantasy baseball team from Yahoo sports, Yahoo will send an alert to a network of friends or contacts.

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How To Get Their Attention - 04/10/2009

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If you want to market Gen Y then create profiles on social networks that its members are already participating with and engage them directly. These can include the leading sites such as LinkedIn Facebook Twitter well niche video-sharing like YouTube. Here

Social networking the enterprise isn't as simple as setting up a Facebook page.

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If your business currently does not have a Facebook fan page, now is the time to jump on the opportunity.

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Analysis: This video sums up the Twitter phenomenon quite succinctly.

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Apple co-founder Steve Wozniak is turning to Web 2.0 tools like Twitter and Facebook for help in garnering votes so he can move on in the Dancing With the Stars competition.

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Web 2.0 Internet Applications Management Steve Wozniak Apple vote for Woz Facebook Twitter Dancing with the Stars dancing debut Monday night reality show social networks iPhone app

Learn by video from people and experts who are getting great networking results and traffic to their websites and businesses by using the tools, syste

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Facebook's changes to its brand pages and newsfeed make it more like Twitter and MySpace. Here's what digital marketers should know.

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You may be sold on the business value of social networking, but now you need to put it into action. Get the lowdown on managing your online persona, updating your Facebook status, growing your LinkedIn network, going mobile, and maintaining your privacy in this excerpt from Juliette Powell's "33 Million People In The Room."

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Social networks could be a great source of traffic for your website

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Spammers and virus creators have found a new path into your PC: social networks such as Facebook and MySpace. Here are some easy steps you can take to stay safe.

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Security Internet Applications Networking and Business Spam Malware Vulnerabilities Web 2.0 Spammers virus creators have found a new path into your PC: social networks such as Facebook MySpace. Here are some easy steps you can take to stay safe.

Have you committed any social media blunders on Facebook, Twitter, StumbleUpon, LinkedIn, or other social media sites? You probably have spammed someone once.

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Fred Turling, SHS Viveon AG presented one of the first session of the morning here at the eMetrics Marketing Optimization Summit. Fred's topic was on Social Network Analysis, which starts off the Social Media Metrics track here at the conference in Washington DC. Social Network Analysis (SNA) can become a pretty deep subject. Looking at the value of participants in...

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In this guest post by Paul Prewitt he shares University of Arkansas Alumni Association social media campaign. The campaign is called Be Social.

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