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Time Inc.'s Fortune magazine--which never met a list it did not like to make--had a solid group of women tech types on its "50 Most Powerful Women 2009” roster, the annual survey that it posted yesterday. Yahoo CEO Carol Bartz made the Top Ten this year, clocking in at No. 8, along with a lot of other tech-savvy women in Silicon Valley and elsewhere.

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Brand Building Consumer Marketers Shifting Media to Online and WOM/Buzz - 06/11/2009

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A new study by the Association of National Advertisers reports that 47% marketers studied are planning pricing deals as initiative most likely to be increased in current economic environment. 26% say social networking and word mouth activities currently i

App For Arbitrary? Apple Rejects NIN - 05/04/2009

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Trent Reznor is considered one of the most innovative pioneers in digital music. He has famously released tracks for free made bootleg footage available fans and was among first to offer music through an iPhone app. So when musician gets into a dispute wi

Why Web Analytics Tools Fail - 04/09/2009

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In 2009 Web analytics managers have a multitude of different tools to select deploy at their corporation. Sets from industry leaders such as Omniture WebTrends Unica CoreMetrics Google and Yahoo are among the most popular while options smaller players lik

Listen Up, Marketers: The Focus Group Is Dead - 03/18/2009

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I assume most Social Media Insider readers would agree with the statement that corporate America needs to do a little work on this listening thing. What love about all of these examples is even if many you have preached gospel for some time there's an inc

Does Online Metrics Need A Stimulus Package? - 03/03/2009

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Most of us remember the state Internet economy after dot-com bubble burst in September 2000. I for one have vivid memories walking into a Soho Starbucks middle business day and seeing place full lean 20somethings dressed all black sobbing their lattes My

Activating A Brand On Twitter - 02/13/2009

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Do you like speaking with humans or inanimate objects? I think most people prefer to speak and that's especially true when it comes interacting companies. In fact customers get frustrated companies limit dehumanize interaction product customer service is

Study: Social Networkers Prefer Opt-In Vs. Random Ads - 02/10/2009

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What ad models most effectively reach social networkers today? According to the themselves opt-in advertising works best while behavior-based campaigns and randomly generated ads are far less successful. About 40% of condone practice according data being

Study: Company Blogs Lead Social Media Options - 01/30/2009

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Compared with the rise of newer marketing tools such as Facebook and Twitter corporate blog may seem a bit stodgy. But new study finds blogging to most important lead generation source among social media options followed by StumbleUpon YouTube De.lic.ious

Ad Specialties Lowest Cost-Per-Impression - 01/27/2009

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According to a new research study conducted by the Advertising Specialty Institute (ASI) among businesspeople over age 21 revealed that advertising specialties beat out all forms of TV radio and print as most cost-effective medium available. The average c