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Media Room

I’m one of the most quoted analysts in the technology space - below are a few links to some highlights, as well as a feed of current news and blogs where I’m mentioned.

www.altimetergroup.com/media_room - Preview

groundswell altimeter Charlene Li

One key reason companies fail in social media is because they don't know where their audience is. Too many times, overexcited CEOs, CMOs, and business owners see the latest and greatest social media tools talked about on the cable news channels and think, "we have to be there."

That kind of thinking and knee-jerk reaction can be a detriment to a business of any size. Social media isn't about the latest bleeding edge tools or sites. It's about starting conversations that lead to building relationships, and eventually conversions.

To successfully start building those conversations, you actually have to know where your core audience is in social media. Just because Oprah joined Twitter doesn't mean that Twitter is where your audience will be spending time.

searchenginewatch.com/3633544 - Preview

linda evans audience social media tools Groundswell

What's The Social Technographics Profile Of Your Customers?

www.forrester.com/...profile_tool.html - Preview

social forrester tools groundswell metrics research profiling media