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Four charitable groups--Project Red, Kiva, Toms Shoes, and the World Wildlife Fund--will be selling virtual gifts through Facebook to raise funds. Read this blog post by Caroline McCarthy on The Social.

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On a Saturday night in early March, Matthew Knell asked New Yorkers to stay in and sit in front of their computer screens. Mr. Knell, MTV’s senior manager of social media product development--along with Gradon Tripp, who works in business development for online donation company Firstgiving, and Meg Fowler, a Vancouver-based writer—had organized a virtual “pajama party” for their charity organization, Social Media for Social Change.

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There is tremendous opportunity for nonprofits to ultimately cultivate the next generation of major donors through the social web.

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A new website, 1MillionTweets.com, aims to make Twitter history by sending 1 million tweets on behalf of individuals and businesses through a single Twitter account.

Tweets sent through the 1 Million Tweets website at http://www.1milliontweets.com cost $1 each. Tweets can advertise a business, promote a website or simply convey a personal message.

If it reaches the 1 million tweet mark, 1 Million Tweets will have created the first twillion-dollar Twitter account.

A portion of the proceeds generated by 1 Million Tweets will be donated to The Bridges Foundation (TBF), a 501(c)(3) charitable foundation. Founded in 1987, TBF focuses on providing grants to small, local non-profits. It has given nearly $1 million in grants since 1996.

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The global community of people who care. Support your favourite nonprofits, connect with socially responsible companies and stay up to date with your friends.

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