Ron Capps's Library tagged analytics →  View Popular

A look at GWT site configuration reports and why they are important. First in a three-part series.

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Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

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There's a new service from the guys over at StumbleUpon that acts as a Twitter update client, a stat counter, a URL shorter and more all rolled into one.

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Monitor Engagement
Monitor Engagement
Tracer gives you actionable insight into what content your users find most engaging.
Drive Traffic
Drive Traffic
Tracer drives traffic back to your site using your copied content with no extra effort or cost.
Take Credit
Take Credit
When your content is copied, Tracer automatically adds an attribution link to claim it as yours.
Watch A Demo
Tracer Demo
Derek Ball, CEO of Tynt demonstrates Tracer in under 3 minutes.

Read more: "Tynt Tracer: What's being copied from your site?" - http://tynt.com/#ixzz0FoMhqCUL&A

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Why Web Analytics Tools Fail - 04/09/2009

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In 2009 Web analytics managers have a multitude of different tools to select deploy at their corporation. Sets from industry leaders such as Omniture WebTrends Unica CoreMetrics Google and Yahoo are among the most popular while options smaller players lik

Twitter’s new business development lead explains that the company is “developing a range of analytics and metrics products and services built around the information contained in tweets”…and “trying to figure out what are the appropriate metrics around engagement and how to convey those.”

Web Strategist Jeremiah Owyang raises the concept of a Twitter CRM solution, in which Twitter would offer their own analytics system to brands, that will help them to track and manage the conversations.

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Twitter analytics

Bruce Clay's Web Metrics Programmes using the power of the SEOToolset. Maximise your web marketing budget through the use of web site traffic statistics and the powerful web metric reports.

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Web Site Traffic Statistics Page Stats Analytics Metrics Bruce Clay Australia

Realtime webanalytics, site metrics Twitter alert tool. Create real-time alerts on your Twitter account based on behaviors practiced on your website.

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The classic problem of marketing versus IT is real. Based on what I hear from my industry colleagues, the analytics team often has issues with IT resources being sufficiently delegated to supporting a Web analytics implementation and program.

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Almost every web site you go to these days has some sort of social sharing functionality implemented. So what is sharing or social bookmarking? According to Wikipedia, social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. That is a nice definition in the abstract, but to web site publishers, sharing tools allow ALL of their content to travel freely versus selecting specific elements of content for further development into web widgets (although investing in a web widget strategy can reap benefits as well).

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TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination allows TubeMogul to offer a broad range of data tracking to the online video industry.

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destinationCRM.com is dedicated to providing Customer Relationship Management product and service information in a timely manner to connect decision makers and CRM industry providers now and in the future.

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Customer Service_Call Centers Analytics Channel Management Integration SMB_Mid-market CRM

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I thoroughly enjoyed the presentation by UPS's Debbie Curtis-Magley at Tuesday's Blogwell in San Jose. Her topic was social media monitoring, and her team's experiences watching conversational media for UPS-related traffic. Keen to learn what tools they

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Adrian Chan analytics Quick News social media Visible Measures networking Web 2.0

Five factors to consider when using online video advertising and five metrics to measure success.

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A tool that seems to be pentrating the corporate workplace with social media applications

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