Ron Capps's Library tagged advertising →  View Popular

It is officially hip to bash Facebook.com and Twitter.com This was inevitable. Just as AOL chatrooms came in and out of favor in the mid and late 1990s, giving way to Yahoo Groups. Just as Myspace.com was all the rage...

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Bartender Beau Dieda does more than mix and serve drinks every night at popular nightspot Baja Sharkeez: He is also instructed to sign up friends and fans for his company's Facebook page, as well as his own. Before he leaves the restaurant, he sends...

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It's here, there and everywhere. The popularity of social networking is climbing by the week with virtually every age bracket, right up to seniors. Today 110 million Americans, or 60% of the online population, use social networks, according to a...

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Marketing, SINGAPORE, ADVERTISING, Advertisers must rethink social media, Campaigns Marketing Media Advertising, Brand reputation Marketing, Online advertising emarketing email marketing, Social networks Social Media, Social Networking Media Groups Communities, Facebook Social Networks Social Media,

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What can you do to get people to shop at your business? Consider these approaches to stretch your range.

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Facebook now asks users if they want their comments open to the public. So far, few do—but marketers are salivating at the potential.

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Local Advertising Slumps - but Handheld Ads Will Soar - Publisher: MarketingVox

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Kumo Demo Reveals Semantic Category Features, Ecommerce Emphasis - Publisher: MarketingVox

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Google Analytics Tracks Fresh YouTube Viewer Data - Publisher: MarketingVox

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Fueled Mainly by Media, Twitter Rides TiVo-Style Hype - Publisher: MarketingVox

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Firms including Blue Nile and eHealth are involved in testing new response options in Google newspaper ads aimed at tracking results.

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A newly granted patent from Google provides details on how advertising from Google may be evaluated by human evaluators... Last September, Scott Huffman,

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Creating Powerful Digital Video Campaigns - 05/05/2009

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People see digital video screens everywhere they go today: at gas stations coffee shops gyms taxis grocery stores and sports stadiums. Still if you want to make this new medium part of your integrated advertising campaigns you'll need ensure you're gettin

GOOG to Serve 'Premium' News, Unbidden, to Users - Publisher: MarketingVox

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A lot of people ask me what's my blogging strategy. They want to know, for instance, how I post articles, build a list, and drive traffic to my blog. More

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Online Ad Value -- Measurement Beyond the Click - 04/24/2009

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The worst-kept secret in online advertising is that click-through metrics only measure a fraction of the transactional value an ad campaign. assumption measuring clicks click equals interest but we know ads generate long lasting awareness and even if neve

5 Steps To Effect Change In Online Advertising - 04/22/2009

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Our business was built quickly on a model for print rather than TV -- but it's obvious that is changing and the standards infrastructure of online advertising need to change with it. Over last 15 years I've learned effect you follow some key steps. It's n

Small Business Radio; Listen, Ask or Read to get your small business questions answered.

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Despite massive growth, ubiquitous global brand awareness, presidential endorsement, and the worlds greatest repository of illegally-pirated video content, Googles massive video folly is on life-support, and the prognosis is grave.

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