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The UK Internet Boom - eMarketer
2007 was another boom year for the Internet in the United Kingdom. Almost 37 million people went online in an average month—that’s over 60% of the population.
Forrester: Agencies Need to Reboot
In a new report, the research firm paints a grim view of the current state of advertising, which it believes is in "a world of hurt" because consumers are tuning out the messages
Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting
Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.
What's Next on the Web: a RWW Toolkit for 2008 - ReadWriteWeb
So let's get to some trends that are shaping up to make a big impact on 2008...
The Television-Internet Connection - TIME
According to a study conducted by the Solutions Research Group, roughly 37% of the U.S. population over the age of 12 use their computers while watching television at home.
Faster Future: Publishing possibilities now and beyond: Don't just witness the network. Be part of it
What characterizes the new world we see emerging? These people are nodes on the network. They are constantly connected to groups of their choosing and creation. They expect to co-create, rate, share, shape, design, engage - participate.
Chip Griffin: Pardon the Disruption: The New Media Cocktail
The two themes I have identified and discuss in The New Media Cocktail are:
Convergence
The power of niches
trendwatching.com: May 2007 trend briefing | TRANSPARENCY TYRANNY
The non-competitive and the downright incompetent have very few stones left to hide under: never before have consumers’ purchase decisions been so strongly influenced by all kinds of transparency. In fact, TRANSPARENCY TYRANNY now rules:
Advertising looks to online future-Business-Industry Sectors-Media-TimesOnline
Advertisers now spend more online than in the national press but the boom in digital ads has not run its course, says Paul Durman
IAB/PwC UK online adspend figures 2006
Internet advertising expenditure in the UK broke the £2 billion barrier in 2006 thanks to a 41.2% surge in growth as marketers moved their budgets online.
Economist.com
Communications: The phone has had a splendid 130-year history. What will it look like in future? Will it even be called a phone?
» Nine ideas for IT managers considering Enterprise 2.0 | Enterprise Web 2.0 | ZDNet.com
Can the motivations and context that makes the latest generation of software on the Web so compelling, and hence popular, be made just as meaningful in the enterprise?
BBC NEWS | Technology | Forward the online revolution
We all have the power to shape the networked world, argues regular commentator Bill Thompson.
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