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Whose Tipping Point is it Anyway? A B2B Perspective... | Velocity - the marketing acceleration agency for B2B technology companies
Influence is critical, but if the basic story is wrong, or if the marketplace isn’t ready then you’re destined to fail if you’re trying to create a buzz.
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Tripping up the Tipping Point - broadstuff
Actually, its not counterintuitive at all - anyone who has studied the spread of diseases, memes etc would have expected results like this - the academic literature is full of this sort of work going back 2 decades at least. And the reason why is actually
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Influentials On The Web Are People With The Power To Link - Publishing 2.0
In the networked web era, influentials may not be people with a particularly connected temperament or Rolodex, or people who control and influence monopoly distribution channels (e.g.
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Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting
Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.
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We're all mavens now
To succeed with a new product, it's less a matter of finding the perfect hipster to infect and more a matter of gauging the public's mood.
more fromvirtualeconomics.typepad.com
MarketingSherpa: How to Calculate a Blog's Reach & Influence -- More Complex Than You Think
if you're considering sponsoring an independent blogger, determining their reach requires at least six separate calculations:
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» Social Media Index sixtysecondview: Sixty second interviews from pr, media and politics
New measure of influence
more fromwww.sixtysecondview.com
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