Generation MySpace Is Getting Fed Up
The MySpace generation may be getting annoyed with ads and a bit bored with profile pages. The average amount of time each user spends on social networking sites has fallen by 14% over the last four months,
more fromwww.businessweek.com
Why Social Ads Don’t Work - Bokardo
There’s been lots of talk recently about the ineffectiveness of advertisements in social media properties like MySpace and Facebook.
more frombokardo.com
Forrester: Agencies Need to Reboot
In a new report, the research firm paints a grim view of the current state of advertising, which it believes is in "a world of hurt" because consumers are tuning out the messages
more fromwww.adweek.com
adliterate: I don't want you to be my friend on facebook
There are many brands which I am absolutely fanatical about but I don't want to be their friend on facebook because, and I hate to break this to you, brands are not people.
more fromwww.adliterate.com
BBC NEWS | Technology | The writing is on the wall for ads
Bill Thompson wonders if the relentless use of advertising to support websites will ever stop.
more fromnews.bbc.co.uk
apophenia: Who clicks on ads? And what might this mean?
We learned that most people do not click on ads, and those that do are by no means representative of Web users at large.
more fromwww.zephoria.org
Who clicks on all those Web ads?
99 per cent of people don’t click on ads, and only about .2 per cent click a lot.
more fromfeeds.feedburner.com
IBM Press room - 2007-11-08 IBM Predicts the End of Advertising as We Know It - United States
Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.
more fromwww-03.ibm.com
Web 2.0 Greater in Theory Than Budget - eMarketer
http://www.linkedin.com/pub/5/b20/a28
more fromwww.emarketer.com
Adrants » Sony Defends Honor of Bravia Bunnies ... Yeah.
After our stokage, then disappointment, over the latest Bravia ad -- snippets of which look suspiciously like this Kozyndan panoramic (sent to Passion about two years ago) -- Sony gave us the following statement.
more fromwww.adrants.com
BBC cherry-picked web ad studies | New media | MediaGuardian.co.uk
BBC Worldwide sidelined research that found that US audiences would be turned off by advertising on the international BBC website.
more frommedia.guardian.co.uk
September 12, 2007 | Press Releases | Media & Events | Revenue Science
REVENUE SCIENCE STUDY SHOWS ONLINE CONSUMERS MORE RECEPTIVE TO BEHAVIORALLY TARGETED ADS THAN CONTEXTUAL ADS ACROSS ALL MAJOR CATEGORIES
more fromwww.revenuescience.com
Where Can You Find Guys Online? - eMarketer
US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots.
more fromwww.emarketer.com
Advertising Age
For all the talk about how much money Facebook and MySpace are making off ads -- and whether or not those ads work -- there's a growing sense of concern that the promise of social networking as a marketing vehicle is getting lost.
more fromadage.com
In-game ad market to take off, says study | Internet Marketing News and Blog | E-consultancy.com
The market for in-game advertising on games consoles is expected to reach $80m (£40m) this year but increase to more than ten times that by 2011, according to a new report.
more fromwww.e-consultancy.com
'Old Media' Still Resonate
How do different generations use media?
more fromwww.adweek.com
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