The Role of Internet Marketing « Specific Marketing
Internet Marketing is usually talked about as if it is just a further marketing and sales channel, in line with TV, Radion, Print media etc. This is very intriguing, because I think this is both right and wrong at the same time. Here is why.
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Why Social Ads Don’t Work - Bokardo
There’s been lots of talk recently about the ineffectiveness of advertisements in social media properties like MySpace and Facebook.
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Whose Tipping Point is it Anyway? A B2B Perspective... | Velocity - the marketing acceleration agency for B2B technology companies
Influence is critical, but if the basic story is wrong, or if the marketplace isn’t ready then you’re destined to fail if you’re trying to create a buzz.
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Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting
Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.
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We're all mavens now
To succeed with a new product, it's less a matter of finding the perfect hipster to infect and more a matter of gauging the public's mood.
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adliterate: I don't want you to be my friend on facebook
There are many brands which I am absolutely fanatical about but I don't want to be their friend on facebook because, and I hate to break this to you, brands are not people.
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Web 2.0 Greater in Theory Than Budget - eMarketer
http://www.linkedin.com/pub/5/b20/a28
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MarketingSherpa: Special Report: How to Conduct Email Surveys - Tips to Lift Response & Write Subject Lines
We’ve compiled a list of best practices to make your survey engaging enough to get your customers to take part. Plus, advice on writing effective subject lines and tips on lifting your response rates.
more fromwww.marketingsherpa.com
Where Can You Find Guys Online? - eMarketer
US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots.
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DMA - NEWS - Article
email marketing overtakes direct mail
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Groundswell (Incorporating Charlene Li's Blog): "How Consumers Use Social Networking Sites" report now available
Marketers interested in reaching their audiences on social networking sites should: 1) dispense with traditional Web marketing tactics, 2) encourage "friending," and 3) regularly refresh content.
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prblogger.com » Blog Archive » Digital marketing taking over the mainstream
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trendwatching.com: May 2007 trend briefing | TRANSPARENCY TYRANNY
The non-competitive and the downright incompetent have very few stones left to hide under: never before have consumers’ purchase decisions been so strongly influenced by all kinds of transparency. In fact, TRANSPARENCY TYRANNY now rules:
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Podcasting audience grows by 18% | Internet Marketing News and Blog | E-consultancy.com
Quoted: Figures from Edison Media Research suggest the audience for podcasting is on the rise, and that general awareness of the medium is growing rapidly.
more fromwww.e-consultancy.com
YouTube 'more popular than TV' | Internet Marketing News and Blog | E-consultancy.com
Quoted: In what is being seen as a watershed moment for media, a surge in popularity this month saw the number of visitors to YouTube overtake ...
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European VC investment in Web 2.0 grows in 2006 | Internet Marketing News and Blog | E-consultancy.com
Quoted: an excellent round-up of European seed and first rounds of VC investment from 2006.
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K-Swiss Street Kiter
Quoted: K-SWISS
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Tips on optimising your blog for SEO and readers | Internet Marketing News and Blog | E-consultancy.com
Quoted: Jennifer Slegg at Search Engine Land has some useful tips on optimising your blog, for the benefit of both your readers and the search engines. ...
more fromwww.e-consultancy.com
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