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VIETNAM - THE HIDDEN CHARM

Vietnam is home to numerous attractions such as ancient architecture, UNESCO world heritage sites, high mountains, beautiful waterfalls, sunny beaches and a cluster of wonderful places. It comes across as a country full of surprises. However, not much was known about it so far.

Vietnam embarked on the Doi Moi (Renovation) in 1986. Since then, the country has seen dramatic changes, first and foremost in the economic thinking. The centrally-planned economy was replaced by the socialist-oriented market economy; national industrialisation and modernisation were initiated together with the policy of multilateralisation and diversification of external economic relations, openness and international integration. The Doi Moi helped Vietnam rapidly escape hunger and poverty and lay the initial foundation for an industrialised economy, as well as maintaining a high growth rate and a relatively equal society. Vietnam is now the world's largest robust coffee, cashew nuts and pepper exporter, and the second largest rice exporter worldwide.

Today Vietnam is also an outstanding travel destination. It is considered as a safe place in the world that is as yet untouched by terrorism and tsunami. Vietnam has lured more and more international arrivals. In 2005, Vietnam welcomed four million arrivals and it is expected that the international arrivals will be eight millions in 2010. The development of tourism industry in Vietnam brings jobs to more than 234,000 people directly and an additional 510,000 indirectly in associated business and industries.

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TO EXPLORE THE REAL VIETNAM AND HER PEOPLE, GO WITH LITTLE VIETNAM !

Show you the hidden Vietnam - the one that only Vietnamese people know and many miss - its cities, ancient cultures, ethnic minorities, national parks, beaches and tropical islands. All tailor-made Little Vietna