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Eric Holter's Library tagged internetmarketing →  View Popular

09 Sep 08

Marketers' Top 10 Wish List for Agencies of the Future

This wish list is from a larger client perspective, but no doubt it influences all agency/client expectations.

www.marketingvox.com/-agencies-of-the-future-040802 - Preview

internetmarketing agencycritique

29 Jul 08

The X Factor: Is digital a hopeless medium? - iMediaConnection.com

Nice description of Push/Pull of television vs. online ads.

www.imediaconnection.com/...20057.asp - Preview

onlineadvertising internetmarketing advertising

  • The internet, on the other hand, is a "lean forward" medium. The majority of consumption online is a quest to get to an end-goal -- an informational tidbit. The internet is merely the conduit to it. The way you consume during that journey and your receptivity to advertising during that process determines the "annoyance factor" of online advertising. Online ads are roadblocks, speed bumps, mosquitoes buzzing in your ear that distract you on the journey to your end goal. We watch television to be entertained and have information "delivered" to us. We go online to seek out information and "fetch" it. A lean-back medium is one in which the cognitive brain takes a back seat to the emotional input. It is a slow absorption, and those emotions build up as the story unfolds. Because the context remains consistent during a television program, the interruption of a commercial has more of an impact. It jolts the mind. Online is a flit-flit-flit medium of constantly changing context and imagery. The context itself -- the background noise to the advertising -- is constantly in flux and thus often drowns out the advertising.
    • I like the metaphores here describing the push pull dynamics of traditional advertising versus digital. - on 2008-07-29
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21 Jul 08

How Long Can “Ad Supported” Last?

The proliferation of distribution channels is creating an abundance of cheap advertising opportunities, few of which can match intent as effectively as search.

www.socialtimes.com/...how-long-can-ad-supported-last - Preview

sem search onlineadvertising internetmarketing agencycritique

  • Search is still the only thing that can measure intention and nobody has figured out a better way to reach people.
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