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Nakul Lele

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22 Apr 09

Launching a New Product | BNET

Put Together a Launch Guide

A launch guide insures that everyone involved in the launch process understands the product, as well as the launch itself. It should contain a number of important sections, which are detailed below.
An Explanation of the Background

The first section of a launch guide should cover the background to the launch and the market opportunities. For example:

* Why is the new product being launched?
* How does it fit into the company’s overall strategy?
* What sort of people will buy the product and how do they differ from traditional customers?
* What new sales opportunities does this product provide?
* How will competitors respond to this product?

A Description of the Features and Benefits

The second section of a launch guide should explain the features and benefits of the product. This section will act as a sales guide for the local outlet staff and should enable a full understanding of the product. It should include information about available training and product support. Be sure to outline any training that is part of the launch program and identify the people who should be involved.
A Description of the Launch Support

The third part of a launch guide should indicate the level of support available. Explain the launch event itself. Provide details of national advertising and promotional programs, together with local marketing programs. With adequate advance notice, local outlets can order support material and plan their own local marketing programs that are fully integrated with the national launch.
An Outline of the Launch Activity Schedule

The final part of a launch guide should provide a schedule of key launch activities, such as:

* training programs;
* individual launch events;
* inventory and ordering details;
* national and local advertising campaigns;
* suggested dates and formats for customer events;
* other supporting marketing programs.

Arrange High-Profile Launch Events

There exists a myriad of formats for a product launch ev

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HUGIN EXPERT - OEM

  • OEM Model 1

    In this distribution model we charge a
    percentage of the total turnover on a distributed product. This
    model is good for companies that want to distribute a product or a
    service through a server where the number of users is difficult to
    determine. This OEM model is not limited to server distributions,
    but can also be used in combination with other distribution forms.




    Contact Hugin for more information about OEM model
    1




    OEM Model 2


     In this model the OEM holder purchases the right to a
    fixed number of distributions per year. The per distribution fee
    decreases the more licenses the OEM holder commits to distribute.
    This model is mainly for companies with mass distribution, and
    where our technology is typically used for a plug-in or enhanced
    functionality.




    Contact Hugin for more information about OEM model
    2



    OEM Model 3 

    Model 3 is based on a per distribution fee in
    which the client pays a fixed fee each time a license is
    distributed. This model is for customers who only have a few
    distributions per year, but have used our technology to a massive
    degree.

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