Mario Vellandi's Library tagged sustainability →  View Popular

Now, the branding question: some of our products are branded, and others aren’t; this is the case at around a 1:1 ratio at present. The cool part about developing this new business model is that we can take it in any direction we like.

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do people know what a "green product" is. Sorry, but this terminology is quite vague. When we're using an adjective to describe products across various categories in supermarkets, we're losing pertinent information

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A few days ago, I read a fantastic article: Foreign Policy: The Next Big Thing: Resilience. In it, environmental futurist Jamais Cascio describes some of the primary differences between the philosophical construct of sustainability versus resiliency

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Reductionism is both a classic technique for placing greater user focus on select elements of an object/process, and for lean & sustainable product development. One major design proponent of reductionism is John Maeda, dean of RISD

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Wendy is the author of Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (I got the book last week and am dying to eat it up), and gave a pretty good interview.

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If you read the whole press release, you'll also see how they're going to be communicating this to retailers and people. Seems like they're really gonna be baking the compostable bag aspect as an intrinsic part of their brand identity - from the earth, powered by wind, no product waste

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"What about product design?" Are the items desirable? To what degree are the original manufacturer's graphical branding elements visible in the new product? Simple branded waste is not enough. They must remain desirable to avoid being tossed in the trash. Fashion does play an important role

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So after recently reading about the expanded Amazon program as part of its Frustration-Free packaging initiative, I decided to check it out myself and give you a visual of how it looks. Great example of continuous product/service improvement through online customer feedback.

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The current process for one Ree chair uses plastic from nine Sony PlayStation 2 consoles, thus diverting 2.4kg of plastic from a landfill.
Pli plans to deliver 3,000 chairs in the coming year, which would be comprised of 7.5 tons of recycled ABS plastic

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Summary of Sage Group survey called, “My Views on Environmentally Friendly Packaging,” delivered to nearly 800 multiple-generation “friends” via an email or Facebook.

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Santiago Gowland, Unilever VP Brand & Global Corporate Responsibility, speaks about their Brand Imprint program (Lipton, Vaseline, Knorr, Persil, Dove, Axe), statistics, and their 21st century business strategy

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Heidelberg Druckmaschinen is the world's largest manufacturer of offset printing machines with over 40% market share. Recently it launched a web portal dedicated to green printing. From their press release I quote:

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The launch this month of Scott Naturals makes Kimberly-Clark the first major paper products maker to have a full line that taps into the growing market for environmentally friendly products

www.reuters.com/...idUSTRE5370J620090408 - Preview

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I'll let the video speak for itself and not pass any judgment on Kimberly Clark nor Greenpeace. It never ceases to amaze me what video, social media, and activism can do for a communications campaign.

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This article briefly covers bioplastic's history, recent developments such as bio propylene and pla with lower carbon footprints than recycled PET, and examines some important remaining systemic hurdles.

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In order to help make environmental impact and life cycle assessment models credible, the EPA has issued a guidance paper (PDF) which recommends best practices to help determine when a model, despite its uncertainties, can be appropriately used to inform a decision.

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Compass is a sustainable packaging design tool developed by the SPC as a member tool for assessing the sustainability of up to four different packaging designs on the basis of their environmental and human health factors.

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Critical Analysis of strategic product development and branding for sustainable products, with excerpts from Bob Lurie and my own 5 cents on factors that will stimulate customer purchasing.

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This 3-Part Series from BusinessGreen.com is a welcome collection of tips and best practices in corporate social responsibility reporting.

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Great analysis of how the consumer packaged goods manufacturer is progressing along its sustainability path, a $20 billion sales goal of "sustainable innovation products" by 2012, and the issues a product company faces while attempting to innovate sustainably.

www.ethicalcorp.com/content.asp - Preview

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