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03 May 09

Survey Shows Product Sustainability Attributes Considered by 54% of Folks - Green Marketing, Sustainable Products, Branding

do people know what a "green product" is. Sorry, but this terminology is quite vague. When we're using an adjective to describe products across various categories in supermarkets, we're losing pertinent information

www.melodiesinmarketing.com/...oducts-branding-communications - Preview

communication green marketing marketing sustainability sustainable products branding brand communications survey shoppers perception beliefs research best practices advice

14 Apr 09

Sustainable Packaging Attitudes Vary Among Generations - Survey, Market Research, Perception

Summary of Sage Group survey called, “My Views on Environmentally Friendly Packaging,” delivered to nearly 800 multiple-generation “friends” via an email or Facebook.

www.melodiesinmarketing.com/...ble-packaging-attitudes-survey - Preview

market research sustainable packaging green design survey sage group sustainability marketing

04 Apr 09

Aligning Customer Value With Green Value

Critical Analysis of strategic product development and branding for sustainable products, with excerpts from Bob Lurie and my own 5 cents on factors that will stimulate customer purchasing.

www.melodiesinmarketing.com/...egic-green-product-development - Preview

new product development npd sustainability bob lurie product innovation green design sustainable products benefits research

03 Apr 09

Donation Usability: Increasing Online Giving to Non-Profits and Charities (Jakob Nielsen's Alertbox)

Usability Expert Jakob Nielsen gives the lowdown on User Research, What Donors Want, What Kills Donations, and Integrating Local Chapters with National/International Sites

www.useit.com/...nonprofit-donations.html - Preview

donations online marketing charity nonprofit web design usability site integration research communication analysis jakob nielsen

19 Jan 09

Building the Business Case and Plan in NPD

Article on the fundamental aspects of a business case for new product development. This represents the third stage in Cooper's Stage Gate Model of npd\n

www.melodiesinmarketing.com/...uilding-the-business-case-plan - Preview

npd cooper business case plan new product development innovation brand development financial technical market timeline value proposition sense research profitable stage gate marketing

Green Consumer Insights from the Blogosphere - Umbria

Umbria presentation from Janet Eden Harris and Averill Doering, who discuss some basic findings from a study based on analysis from millions of blogosphere conversations\n

www.melodiesinmarketing.com/...-insights-from-the-blogosphere - Preview

umbria consumer insights green marketing conversation research blog social media perception values sociology sustainability attitudes beliefs analysis

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