Mario Vellandi's Library tagged marketing →  View Popular

Now, the branding question: some of our products are branded, and others aren’t; this is the case at around a 1:1 ratio at present. The cool part about developing this new business model is that we can take it in any direction we like.

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terracycle sustainability marketing product development branding design tom szaky consumer products

do people know what a "green product" is. Sorry, but this terminology is quite vague. When we're using an adjective to describe products across various categories in supermarkets, we're losing pertinent information

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New Leaf Paper recently announced they'll be exclusively selling either a floor display or endcap in 1,000+ Office Depot stores with 60 stationary, resume paper and envelope products. Click here for the full display photo, or check out my montage.

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new leaf paper marketing retail floor display stationary paper products postcards notecards endcap merchandise office depot distribution post consumer fiber recycled paper graphic design jeff mendelsohn sustainable brands

Wendy is the author of Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (I got the book last week and am dying to eat it up), and gave a pretty good interview.

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If you read the whole press release, you'll also see how they're going to be communicating this to retailers and people. Seems like they're really gonna be baking the compostable bag aspect as an intrinsic part of their brand identity - from the earth, powered by wind, no product waste

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sunchips frito lay pepsico compostable bag plastic pla ingeo natureworks packaging marketing sustainability innovation video

"What about product design?" Are the items desirable? To what degree are the original manufacturer's graphical branding elements visible in the new product? Simple branded waste is not enough. They must remain desirable to avoid being tossed in the trash. Fashion does play an important role

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terracycle tom szaky mars consumer products waste brands desire marketing product development sustainability

Tony discusses the role Search Engine Optimization plays in both internet marketing and social media marketing. Listen to how Yahoo approaches SEO and how your brand can maximize its online presence in social media with search engine marketing techniques to get more site traffic and maximize customer engagement.

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social media seo search engine optimization search engine marketing video presentation best practices internet marketing tony adam yahoo branding word of mouth wom web traffic gravity summit marketing

This diagram conveys my thoughts on what word of mouth (wom) communications means, as it pertains to opinions, recommendations, sociology, marketing, influence, love, hate, like, dislike, and other communication patterns.

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word of mouth wom diagram graphic visualization marketing communication sociology influence indifference infographic

Summary of Sage Group survey called, “My Views on Environmentally Friendly Packaging,” delivered to nearly 800 multiple-generation “friends” via an email or Facebook.

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market research sustainable packaging green design survey sage group sustainability marketing

Ann Glenn is a savvy (un)marketer who has helped Sony use social media tools to market top entertainment brands and franchises like Quantum of Solace, Spider-Man, and Angels and Demons. In this video presentation, she talks about her team's work in fan engagement.

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sony ann glenn gravity summit digital marketing fans branding marketing social media

Heidelberg Druckmaschinen is the world's largest manufacturer of offset printing machines with over 40% market share. Recently it launched a web portal dedicated to green printing. From their press release I quote:

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green printing sustainable printing print communications public relations marketing communication sustainability heidelberg druckmaschinen

Justin runs social media over at Sprint and in this presentation discusses how and why they chose to employ interactive/social media at the corporate level.

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sprint social media justin goldsborough listening customers employees communication feedback marketing

In this presentation, Rodney discusses using Facebook and Twitter for business, in addition to sharing case studies and best practices. Ultimately, how we choose to use various tools are determined by what we want to use them for

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social media marketing rodney rumford twitter facebook online marketing communications gravity summit

communications for a sustainable economy

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corporate social responsibility csr branding communications marketing business sustainability

So Aquafina made a 50% weight reduction in their packaging. But they messed up in their marketing communications, with near greenwashing and likely upsetting some bloggers.

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aquafina packaging sustainable packaging bottled water weight green marketing greenwash pet marketing communication sustainability

David Reis discusses social media's evolution, word of mouth marketing ethics, a campaign case study of Philadelphia Cream Cheese using social media, and best practices for effective online marketing.

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great article on market categories and innovation

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market categories innovation segmentation marketing

Video interview with Beverly Macy who teaches social media marketing at UCLA. Includes course overview, topics discussed, and student takeaways.

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beverly macy social media marketing marketing social media groundswell guest speaker interview video teaching gravity summit

Awesome video presentation explaining sustainability's role in branding, business, and society. Concise, clear, logical, rational. Just check it out

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This interactive game from Volvo for their Volvo FH16 700 truck, called the "World's Strongest Truck", provides a great example of social media marketing

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