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14 Apr 09

Sustainable Packaging Attitudes Vary Among Generations - Survey, Market Research, Perception

Summary of Sage Group survey called, “My Views on Environmentally Friendly Packaging,” delivered to nearly 800 multiple-generation “friends” via an email or Facebook.

www.melodiesinmarketing.com/...ble-packaging-attitudes-survey - Preview

market research sustainable packaging green design survey sage group sustainability marketing

19 Jan 09

Scoping in New Product Development

Article on the scoping or concept development process in NPD. Describes how in order to develop great concepts, there are three types of feasibility analyses to do.\n

www.melodiesinmarketing.com/...scoping - Preview

concept development npd product development innovation filter analysis feasibility review investigation financial technical market marketing product viable stage gate robert cooper

Building the Business Case and Plan in NPD

Article on the fundamental aspects of a business case for new product development. This represents the third stage in Cooper's Stage Gate Model of npd\n

www.melodiesinmarketing.com/...uilding-the-business-case-plan - Preview

npd cooper business case plan new product development innovation brand development financial technical market timeline value proposition sense research profitable stage gate marketing