Mario Vellandi's Library tagged innovation →  View Popular

If you read the whole press release, you'll also see how they're going to be communicating this to retailers and people. Seems like they're really gonna be baking the compostable bag aspect as an intrinsic part of their brand identity - from the earth, powered by wind, no product waste

www.melodiesinmarketing.com/...able-bag-pla-pepsico-frito-lay - Preview

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After coming upon this great article by Stefan Lindegaard, I decided to draw it up in an infographic for quick reference and your enjoyment.

www.melodiesinmarketing.com/...-success-innovation-leadership - Preview

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So after recently reading about the expanded Amazon program as part of its Frustration-Free packaging initiative, I decided to check it out myself and give you a visual of how it looks. Great example of continuous product/service improvement through online customer feedback.

www.melodiesinmarketing.com/...ee-packaging-customer-feedback - Preview

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This article briefly covers bioplastic's history, recent developments such as bio propylene and pla with lower carbon footprints than recycled PET, and examines some important remaining systemic hurdles.

www.beveragedaily.com/...ential-but-some-hurdles-remain - Preview

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Great analysis of how the consumer packaged goods manufacturer is progressing along its sustainability path, a $20 billion sales goal of "sustainable innovation products" by 2012, and the issues a product company faces while attempting to innovate sustainably.

www.ethicalcorp.com/content.asp - Preview

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Jeffrey gives us the next phase of consumer product innovation: authenticity, product relevance, and experience.

innovateonpurpose.blogspot.com/ - Preview

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great article on market categories and innovation

www.innovationinpractice.com/...innovation-adjacencies.html - Preview

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Infographic and model for developing concepts for new products or services, based on three stages with review sessions that ask us to select the best

www.melodiesinmarketing.com/...think-concept-build - Preview

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Article on what brand management means and provides for business. Examines portfolio management, growth/share analysis, innovation, and new product development

www.melodiesinmarketing.com/...on-brand-management - Preview

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Quick review and discussion on plastics recycling including a conference video from a company excelling in identification and sortation technology.

www.melodiesinmarketing.com/...advances-in-plastics-recycling - Preview

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Article on the scoping or concept development process in NPD. Describes how in order to develop great concepts, there are three types of feasibility analyses to do.\n

www.melodiesinmarketing.com/...scoping - Preview

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Article on the fundamental aspects of a business case for new product development. This represents the third stage in Cooper's Stage Gate Model of npd\n

www.melodiesinmarketing.com/...uilding-the-business-case-plan - Preview

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Article on the aspects of product design strategies as part of the npd process. Also includes the potential design scenarios and how they affect a chosen strategy.\n

www.melodiesinmarketing.com/...new-product-design-strategy - Preview

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Video from ZDNet about software maker Autodesk and its work in building sustainable design tools for architects and others. Includes interview with Lynelle Cameron.\n

www.melodiesinmarketing.com/...desk-and-green-design-software - Preview

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With many basic concepts and ideas, you'll need to evaluate them for viability, score them, and decide which ones you'll want to further investigate.\n

www.melodiesinmarketing.com/...idea-screening - Preview

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The Discovery Process is stage one for concept and new product development. This article highlights the philosophy of Robert Cooper's Stage Gate Model of NPD\n

www.melodiesinmarketing.com/...-pursuit-of-breakthrough-ideas - Preview

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Design Thinking has become a buzzword in itself within the marketing community. Yet its essence has been around for ages.\n

www.melodiesinmarketing.com/...design-thinking-and-marketing - Preview

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Interesting milk bottle design for ASDA supermarkets in the UK. Has a recycled paper shell with an inner bag made of corn starch. Nice idea.

www.melodiesinmarketing.com/...tle-sustainable-milk-packaging - Preview

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Great design for a baby bottle with no BPA (bisphenol A); geared for mothers looking for safe alternatives to polycarbonate plastic bottles, with visual/practical appeal.

www.melodiesinmarketing.com/...urser-leveraging-health-design - Preview

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