Mario Vellandi's Library tagged communications →  View Popular

I'll let the video speak for itself and not pass any judgment on Kimberly Clark nor Greenpeace. It never ceases to amaze me what video, social media, and activism can do for a communications campaign.

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In this presentation, Rodney discusses using Facebook and Twitter for business, in addition to sharing case studies and best practices. Ultimately, how we choose to use various tools are determined by what we want to use them for

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communications for a sustainable economy

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Videos and commentary on the public communications campaigns by America's Power and The Reality Coalition over clean coal technology.\n

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Video on the green business story behind the boot manufacturer, Timberland. Includes an interview with CEO Jeffrey Swartz.\n

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Interview with Don Carli of the Institute for Sustainable Communications, on what the new year holds for the confluence of sustainability and marketing.

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Rick Ridgeway of Patagonia, an outdoor apparel manufacturer, describes the company's history and various initiatives in this half hour presentation.\n

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Seventh Generation has created a tiered cause-related marketing campaign that directly ties into its core brand identity (safe, non-toxic ingredients)\n

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A practical definition of the word sustainability and a philosophical examination into what it implies.\n

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What is the nature of label printing and what sustainability concerns are there? In this video interview, Jeff addresses these and other topics including waste, recycling, rock paper, and offsets.\n

www.melodiesinmarketing.com/...els-sustainability-jeff-morrow - Preview

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