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19 Jan 09

Dow's Evolved Human Element Campaign

Review of Dow's expanded human element campaign, as created by its agency BBDO, with strengths & weaknesses. Social media was employed, but not well executed.

www.melodiesinmarketing.com/...dows-evolved-human-element - Preview

dow sustainability csr corporate social responsibility human element campaign communication video multimedia bbdo social media marketing story criticism agency water solar energy

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