Mario Vellandi's Public Library

Now, the branding question: some of our products are branded, and others aren’t; this is the case at around a 1:1 ratio at present. The cool part about developing this new business model is that we can take it in any direction we like.

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do people know what a "green product" is. Sorry, but this terminology is quite vague. When we're using an adjective to describe products across various categories in supermarkets, we're losing pertinent information

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From an event titled Business Fights Poverty, comes this speech by David Croft, Cadbury’s Sustainability Director. The title of the presentation is: "Putting Market Access Into Practice: Reaching the Bottom Billion Through Corporate Supply and Distribution Chains".

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A few days ago, I read a fantastic article: Foreign Policy: The Next Big Thing: Resilience. In it, environmental futurist Jamais Cascio describes some of the primary differences between the philosophical construct of sustainability versus resiliency

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Reductionism is both a classic technique for placing greater user focus on select elements of an object/process, and for lean & sustainable product development. One major design proponent of reductionism is John Maeda, dean of RISD

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New Leaf Paper recently announced they'll be exclusively selling either a floor display or endcap in 1,000+ Office Depot stores with 60 stationary, resume paper and envelope products. Click here for the full display photo, or check out my montage.

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Wendy is the author of Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (I got the book last week and am dying to eat it up), and gave a pretty good interview.

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If you read the whole press release, you'll also see how they're going to be communicating this to retailers and people. Seems like they're really gonna be baking the compostable bag aspect as an intrinsic part of their brand identity - from the earth, powered by wind, no product waste

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"What about product design?" Are the items desirable? To what degree are the original manufacturer's graphical branding elements visible in the new product? Simple branded waste is not enough. They must remain desirable to avoid being tossed in the trash. Fashion does play an important role

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After coming upon this great article by Stefan Lindegaard, I decided to draw it up in an infographic for quick reference and your enjoyment.

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Tony discusses the role Search Engine Optimization plays in both internet marketing and social media marketing. Listen to how Yahoo approaches SEO and how your brand can maximize its online presence in social media with search engine marketing techniques to get more site traffic and maximize customer engagement.

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This diagram conveys my thoughts on what word of mouth (wom) communications means, as it pertains to opinions, recommendations, sociology, marketing, influence, love, hate, like, dislike, and other communication patterns.

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So after recently reading about the expanded Amazon program as part of its Frustration-Free packaging initiative, I decided to check it out myself and give you a visual of how it looks. Great example of continuous product/service improvement through online customer feedback.

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Ecovative Design is a firm established by two young entrepreneurs who invented a process for making an alternative to expanded polystyrene (aka Styrofoam from Dow Chemical). The material is made from fungi and agricultural waste.

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The current process for one Ree chair uses plastic from nine Sony PlayStation 2 consoles, thus diverting 2.4kg of plastic from a landfill.
Pli plans to deliver 3,000 chairs in the coming year, which would be comprised of 7.5 tons of recycled ABS plastic

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Summary of Sage Group survey called, “My Views on Environmentally Friendly Packaging,” delivered to nearly 800 multiple-generation “friends” via an email or Facebook.

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Ann Glenn is a savvy (un)marketer who has helped Sony use social media tools to market top entertainment brands and franchises like Quantum of Solace, Spider-Man, and Angels and Demons. In this video presentation, she talks about her team's work in fan engagement.

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Santiago Gowland, Unilever VP Brand & Global Corporate Responsibility, speaks about their Brand Imprint program (Lipton, Vaseline, Knorr, Persil, Dove, Axe), statistics, and their 21st century business strategy

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Heidelberg Druckmaschinen is the world's largest manufacturer of offset printing machines with over 40% market share. Recently it launched a web portal dedicated to green printing. From their press release I quote:

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The launch this month of Scott Naturals makes Kimberly-Clark the first major paper products maker to have a full line that taps into the growing market for environmentally friendly products

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