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In the fourth article in our series on organisational change models, Larry Reynolds examines the pros and cons of the 'Systems theory'.

 
Most people who want to bring about change in their organisations think in terms of cause and effect. If we introduce a new performance management process, then performance will improve. If we send people on a customer care training course, then customer satisfaction will increase. If customer satisfaction increases then our profits will go up.

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In part two of this series we’ll be considering two of the most widely used approaches to change – the change equation and the change curve. The change equation was first articulated by Richard Beckhard and Reuben Harris, based on an idea by David Gleicher.

D is dissatisfaction with the present
V is a vision of how things could be
F is knowledge of the first practical steps
R is the resistance to change

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Whether its the change equation or the change curve, Kotter’s eight steps to Nadler and Tushman’s congruence model, systems theory or appreciative enquiry, there’s a bewildering panoply of orgnaisational change models to choose from. In this series I’ll be exploring six of the most commonly used approaches to organisational change and noting the pros and cons of each. To begin with, we’ll take a look at John Kotter’s eight step model.

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Many approaches to organisational change are based on two key assumptions: first, that the change will be somehow led from the top of the organisation; and second, that the reason for change is that there is some kind of problem to be solved.

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Neuro-Linguistic Programming (NLP) is a model for exploring and changing the structure of our experience. Neuro- how our brain/neurology functions, Linguistic- verbal and nonverbal communication, and Programming- the programs or patterns of behavior, and how all three of these interact and influence each other.

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Communication approaches

MASS MEDIA

Rural radio

Radio remains the most powerful, and yet the cheapest, mass medium for reaching large numbers of people in isolated areas. Thanks to the revolution of the transistor, even the remotest villages have access to rural radio, which builds on the oral tradition of rural populations. Although men own the majority of radio receivers, women can listen to programmes at home in the evenings when the main chores of the day are finished.

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A Holistic Approach to Understanding the Real Impact of Your Marketing Initiatives
Johnny Panagiotidis, Associate Director, ACNielsen Customised Research
There is a growing expectation among clients when purchasing marketing research, that research suppliers should no longer deliver 'simply data' but instead provide 'actionable insights.' As one of our leading clients has stated, "insight is something which provides a new perspective or thought about the market or consumer which compels us to change the way we do business for driving growth."

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It combines the most important aspects of static and dynamic models and shows that within the process of behavioural change, people moves through different stages of ‘readiness’ to change their travel behaviour. These stages can be viewed as a series of steps, leading up to the final step of actual behavioural change. In order for people to progress from earlier to later stages, key threshold points (orange shaded in Figure below) have to be ‘satisfied’. Evaluations of MM projects mostly focus on the actual behavioural change.

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Process of drawing up of a multimedia communication strategy

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New products are proliferating, and research shows that the most successful among them have clearly benefited from customers’ ease in learning the benefits and applications of those products quickly, in finding out how the devices actually work, and in sharing their knowledge with friends. In fact the very success of a tiny percentage of new products (more than 95 per cent do not succeed) underlines the reality that marketers need to teach customers and find ways to advance their learning. If not, these marketers risk having their products languish.

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Interventions to change attitudes and behaviour
Within the context of this evidence review, interventions designed to change travel behaviour can be one of two types:

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A review of public attitudes to climate change and transport: summary report

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« TCC09: The Tao of Online FacilitationDaily Bookmarks 04/14/2009 »
TCC09: Evaluating Social Networking Tools for Distance Learning
April 14, 2009

Liveblogged from the TCC online conference. My notes in italics.

Presenter: Ellen Hoffman, University of Hawaii at Manoa

Summary: “Debates rage about the appropriateness of using social networking in teaching, with arguments ranging from waste of time and distraction from academic goals to needed to reach net generation student. This paper explores the range of current social networking choices and argues that like any tool, it should carefully evaluated in terms of affordances and course goals. Several different tools are reviewed, and questions that might be useful for evaluation are discussed. An example of using a social networking tool, Ning, in an online class is reported.”

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YouTube is a public video-sharing website where people can experience varying degrees of engagement with videos, ranging from casual viewing to sharing videos in order to maintain social relationships. Based on a one-year ethnographic project, this article analyzes how YouTube participants developed and maintained social networks by manipulating physical and interpretive access to their videos. The analysis reveals how circulating and sharing videos reflects different social relationships among youth. It also identifies varying degrees of "publicness" in video sharing. Some participants exhibited "publicly private" behavior, in which video makers' identities were revealed, but content was relatively private because it was not widely accessed. In contrast, "privately public" behavior involved sharing widely accessible content with many viewers, while limiting access to detailed information about video producers' identities.

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Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of the Journal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research.

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Experimental Options for Analyzing Social Networks in Messaging Systems
BY BEN GROSS
In Online Marketing Unified Communications Collaboration EDiscovery Social Networks
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Social network analysis is the study of connections, flows, and structure among people, groups, organizations, and systems. The points or nodes in the network may include people, routers, or even disease vectors. The ability to analyze communication patterns and social networks has become a major component of eDiscovery systems. Packages from Autonomy’s Zantaz, Cataphora, and Seagate’s i365 MetaLINCS all feature social network analysis functionalit

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Overview
Do you need to display and analyze a network graph but you don’t want to deal with difficult applications, arcane file formats, or advanced programming languages? NodeXL may be what you’re looking for.

NodeXL is a template for Excel 2007 that lets you enter a network edge list, click a button, and see the network graph, all in the Excel window. You can easily customize the graph’s appearance; zoom, scale and pan the graph; dynamically filter vertices and edges; alter the graph’s layout; find clusters of related vertices; and calculate a set of graph metrics. Networks can be imported from and exported to a variety of data formats, and built-in connections for getting networks from Twitter, Flickr, and your local email are provided.

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Connected Action
Sociology and the Internet, Social Media, and Mobile Social Software

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The Journal of Computer-Mediated Communication's current issue, JCMC 13(1), is the last new issue that will appear on this website. For the past year, JCMC has been available both here and via Blackwell Synergy. Starting in January 2008,
1
new issues will be published only on the Synergy site. The journal's format will continue to be open access, according to the International Communication Association. Also, on January 1, 2008, Kevin Wright of the University of Oklahoma assumed editorial responsibility for the journal. Please direct all JCMC-related correspondence to him at jcmc @ ou.edu.

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Journal of Computer-Mediated Communication
© 2009 International Communication Association

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