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Stats Confirm It: Teens Don’t Tweet

August 5th, 2009 | by Pete Cashmore424 Comments and 3194 Reactions

twitter logoIf you’re under 25 and use Twitter, you’re not the source of the site’s tremendous growth. While we recently questioned the findings of a largely anecdotal report from Morgan Stanley written by a 15 year old, Nielsen has now produced figures that confirm the trend: young people don’t Tweet."

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"I just created a new Twitter account, and it got me to thinking about all the data visualization I've seen for Twitter tweets. I felt like I'd seen a lot, and it turns out there are quite a few. Here they are grouped into four categories - network diagrams, maps, analytics, and abstract."

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Twitter Applications 101, a review of tweet apps best-of

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Mobile social networking - Gypsii.com

As Shane Lennon, senior vice-president of marketing at Gypsii, sees it, a big part of the future of social media lies in mobile devices.

"You may only be at a PC for part of the day, but most people have a handset with them at all times," he says. It's a reality that's not been lost on the big networks - witness the rush to get Bebo, Facebook, MySpace and YouTube onto mobile devices - but standalone mobile operators such as Gypsii hope to be part of the land grab.

Currently trialling in China and planning a western European launch, Gypsii is about "sharing experience". Or to be more specific, it allows users to locate friends via their mobile phone. The system uses GPS to track the location of specific individuals and then allows them to share personal experiences via pictures, talk and text.

Commercially, that translates into an ad-supported model, with creative targeted on the basis of information on interests, demographics and location. "Traditionally, mobile advertising has been about an inventory throw," says Lennon. "We can be a lot more targeted. For instance, we could target ads at people who like a certain type of car, or people who are out clubbing at any given time."

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Qwitter e-mails you when someone stops following you on Twitter with a message like this:

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