Michael Marlatt's Library tagged rss →  View Popular

What will this do for your business?


• Syndicating your content builds up inbound links and this positively affects your search engine rankings
• Higher search rankings increase your online visibility
• More visibility will bring new, qualified visitors to your website
• Your visitors build up a relationship with you and they tend to trust you more
• You have direct access to your subscribers and guaranteed delivery of your content
• You can use RSS feeds to streamline and improve your internal content syndication for corporate communications and providing information to remote employees and sales teams
• RSS feed enclosures can be used to provide your listeners and readers a with podcasts and video news
• Keyword search capabilities via RSS provide sales teams with immediate competitive intelligence tracking
• Automatic updates via RSS also serve as a critical public relations function for the latest news on brands, executives and external content.

My name is Kirk Biglione and I have a problem. I’m addicted to RSS.

Like most addictions my problem started as innocent experimentation. I began dabbling in RSS years ago when it was still a relatively new technology. I told myself that it was a better way to keep up with the news. I rationalized that I’d save hours every day by using RSS to take a more focused approach to online reading and research. A few minutes with my feed reader was supposed to be like an hour or more of surfing the hundreds of the websites that I try to keep up with on a regular basis.

Things really started going down hill around the time I discovered FeedDemon. Damn that Nick Bradbury! With FeedDemon I was tracking nearly a thousand feeds a day. I’d focus on the topics I was most interested in by setting up watch lists. At first I thought that FeedDemon was helping me to effectively manage my information addiction. On the contrary, the problem was actually getting worse. I eventually realized that the more blogs I read, the more blogs I subscribed to. Each day I’d add a dozen new feeds to FeedDemon. It was a vicious circle. My feed reading began taking up larger chunks of my day.

At some point I came to my senses and realized that I had a serious problem. I had become overwhelmed by the sheer number of feeds that I’d subscribed to.