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PR 2.0: New Communication Theory and the New Roles for the New World of Marketing

  • Monday, July 21, 2008

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    New Communication Theory and the New Roles for the New
    World of Marketing

  • In the era of the "new" social Web,
    communications is actually evolving back to its origins of communicating with
    people, not at them. It may seem implied, but communications does not, for the
    most part,
    embody two-way discussions.
  • 1 more annotations...
28 Jun 08

A "Facebook Friday" policy? Imagine the possibilities if companies leveraged their collective intelligence!

  • Serena Software Adopts Facebook as Corporate Intranet


    "Facebook Fridays" Foster Fun and Community Spirit at Serena Software

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