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22 Jul 08

PR 2.0: New Communication Theory and the New Roles for the New World of Marketing

  • Monday, July 21, 2008

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    New Communication Theory and the New Roles for the New
    World of Marketing

  • In the era of the "new" social Web,
    communications is actually evolving back to its origins of communicating with
    people, not at them. It may seem implied, but communications does not, for the
    most part,     embody two-way discussions.
  • 1 more annotations...
03 Jul 08

Nerd (or geek) Marketers…are they getting revenge?

  • So, now that companies have hired expert geeks internally (or externally)
    that can sort of lead the team through the digital innovation mine field…is it
    paying out or is it just another trend? Are the nerds really starting to get
    some long awaited (and maybe deserved) dot com bust revenge?  Let me know
    what you think.


    I have to agree with Steve…right now, the online channel is so versatile, and
    there is so much change, you really need an Internet marketing/brand manager to
    handle the complexity (classic online media, SEM, social media marketing,
    mobile, and on and on)…you need marketing NERDS.

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