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PR 2.0 - socialweb stats
Blogs and social networks are now part of our daily lives.
* comScore MediaMetrix (August 2008)
- Blogs: 77.7 million unique visitors in the US
- Facebook: 41.0 million | MySpace 75.1 million
- Total internet audience 188.9 million
* eMarketer (May 2008)
- 94.1 million US blog readers in 2007 (50% of Internet users)
- 22.6 million US bloggers in 2007 (12%)
* Universal McCann (March 2008)
- 184 million WW have started a blog | 26.4 US
- 346 million WW read blogs | 60.3 US
- 77% of active Internet users read blogs
Social Media and Engagement, with Brian Solis: Part 2 » Customers Rock!
Here are some places to start listening (note, these tools are recommended for listening, even though many of them are also used for publishing and sharing content):
Social Bookmarks
* Ma.gnolia
* Delicious
* Diigo
* StumbleUpon
Crowdsourced Content
* Digg
* Yahoo Buzz
* Mixx
Conversations
* Google Alerts
* Blogpulse
* Radian6 (paid)
* BuzzLogic (paid)
* Ask.com
* Google Blog Search
Blog Communities
* Blogged.com
* MyBlogLog
* BlogCatalog
Micromedia
FriendFeed
Pownce
Tumblr
Specific to Twitter search:
Tweetscan
Summize
Twemes
TwitterLocal
Social Networks
MySpace
Bebo
Ning
Facebook
LinkedIn
Customers Service Networks
YahooGroups
GoogleGroups
GetSatisfaction
Content
Video
YouTube
Metacafe
Pictures
Flickr
Documents
ThinkFree Docs
Scribd
Docstoc
PR 2.0: New Communication Theory and the New Roles for the New World of Marketing
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Monday, July 21, 2008
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In the era of the "new" social Web,
communications is actually evolving back to its origins of communicating with
people, not at them. It may seem implied, but communications does not, for the
most part, embody two-way discussions. - 1 more annotations...
The Definition of Social Media | WebProNews
-
Social Media is, at its most basic sense, a
shift in how people discover, read, and share news and information and content.
It's a fusion of sociology and technology, tranforming monologue (one to many)
into dialog (many to many.) -
1 - social media describes the
online
tools that people use to share content, profiles, opinions, insights,
experiences, perspectives and media itself, thus facilitating conversations and
interaction online between groups of people. These tools include blogs,
message boards, podcasts,
micro blogs, lifestreams, bookmarks, networks, communities, wikis,
and vlogs.
A few prominent examples of
social media applications are Wikipedia
(reference), MySpace
and Facebook (social networking), Twitter and Jaikue (presence apps), YouTube
(video sharing), Second Life (virtual reality), Upcoming (Events), Digg and
Reddit (news aggregation), Flickr
and Zooomr (photo sharing), Blogtv, Justin.tv, and Ustream (livecasting),
Stickham, YourTrumanShow (episodic online video), Izimi and Pownce (media
sharing), del.icio.us (bookmarking) and World of Warcraft (online
gaming).
2 - Social
Media is the democratization of content and the understanding of the
role people play in the process of not only reading and disseminating
information, but also how they share and create content for others to
participate. It is the shift from a broadcast mechanism to a many-to-many model,
rooted in a conversational format between authors and people.
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