Doug Mitchell's Library tagged social →  View Popular

Here's part II of this article where Mr. Dunn lays out 10 tips for winning online. These are great tips and you must listen.

www.huffingtonpost.com/...nline-10-tips-fo_b_358392.html - Preview

matt dunn social media campaigns interactive ORS

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social media metrics socialnomics

We talk about people wanting to belong to tribes frequently in our work. Social media/New Media tools have a way of allowing people to create many small tribes...while still connecting them via a common online thread. Very powerful and something you need to grasp as a candidate.

network.nationalpost.com/...izing-our-tribal-behavior.aspx - Preview

ors tribes social media politics

I bet there are 500 articles like this each month from local newspapers across the nation. "Lawmakers using more social media tools to communicate". That's a VERY good thing. When we take the communication medium back...and open a direct link between those elected to serve and those who elect them, we have more representation.

www.nwherald.com/...index.xml - Preview

ors facebook politics social media

Man! Is this power or what!

www.micropersuasion.com/...obama-social-media-tools.html - Preview

obama social media dnc

Author Steve McKee touches on something I talk about frequently in my blogging and findability class and with clients: You must take methodical-strategic-plan when deciding that online/social media tools are going to be a part of your marketing plan. (and they should be).

www.businessweek.com/...sb20090116_666697.htm - Preview

createwowmedia social media twitter web 2.0 strategy

This a great piece discussing the value of social networking in business. Here's the money quote:

"Knowledge is the life-blood of all businesses, and is arguably one of the few business assets that will not depreciate in value during a recession. Social networks can maximise the value of this asset by making it possible for employees to connect to and share knowledge. To harness the most value from this knowledge, the information needs to be relevant and employees must be able to access it."

Yes...maximize the VALUE of information across the company. Nice.

www.computerweekly.com/...fraid-of-social-networking.htm - Preview

createwowmedia social networking web 2.0 enterprise saas

This article does present much of what we've read in the last few years about what it takes to become a "social marketing" company. But the most incredible point I took away was in the next to the last paragraph "Find a marketing technopologist". A what?

The piece says, " So who should direct a company's forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, "I'd want to see someone with the usual M.B.A. consultant's background, strong interest in psychology and sociology, and good social-networking skills throughout the organization."

So there's my job description...I just didn't know it. I'm a technopologist.

online.wsj.com/...SB122884677205091919.html - Preview

social media marketing technopologist networking web 2.0 wsj.com