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Here's part II of this article where Mr. Dunn lays out 10 tips for winning online. These are great tips and you must listen.

www.huffingtonpost.com/...nline-10-tips-fo_b_358392.html - Preview

matt dunn social media campaigns interactive ORS

ow.ly/Dtvn - Preview

social media metrics socialnomics

We talk about people wanting to belong to tribes frequently in our work. Social media/New Media tools have a way of allowing people to create many small tribes...while still connecting them via a common online thread. Very powerful and something you need to grasp as a candidate.

network.nationalpost.com/...izing-our-tribal-behavior.aspx - Preview

ors tribes social media politics

I bet there are 500 articles like this each month from local newspapers across the nation. "Lawmakers using more social media tools to communicate". That's a VERY good thing. When we take the communication medium back...and open a direct link between those elected to serve and those who elect them, we have more representation.

www.nwherald.com/...index.xml - Preview

ors facebook politics social media

Man! Is this power or what!

www.micropersuasion.com/...obama-social-media-tools.html - Preview

obama social media dnc

Author Steve McKee touches on something I talk about frequently in my blogging and findability class and with clients: You must take methodical-strategic-plan when deciding that online/social media tools are going to be a part of your marketing plan. (and they should be).

www.businessweek.com/...sb20090116_666697.htm - Preview

createwowmedia social media twitter web 2.0 strategy

This article does present much of what we've read in the last few years about what it takes to become a "social marketing" company. But the most incredible point I took away was in the next to the last paragraph "Find a marketing technopologist". A what?

The piece says, " So who should direct a company's forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, "I'd want to see someone with the usual M.B.A. consultant's background, strong interest in psychology and sociology, and good social-networking skills throughout the organization."

So there's my job description...I just didn't know it. I'm a technopologist.

online.wsj.com/...SB122884677205091919.html - Preview

social media marketing technopologist networking web 2.0 wsj.com