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Doug Mitchell's Library tagged marketing   View Popular

20 Apr 09

State-by-State Mobile Use Data - eMarketer

These stats and this piece are telling. In the heartland of America, we have a much higher percentage of "mobile only households" vs. the rest of the country. Doesn't that indicate a clear advantage to mobile marketing methods vs. anything phone related? The spam calls continue.

www.emarketer.com/Article.aspx - Preview

createwowmedia text message SMS marketing

25 Feb 09

http://www.andydrish.com/2009/02/24/seth-godin-on-blogging

Seth Godin and Tom Peters on Blogging...just WOW. I hope I say it half this good in my classes. Unreal. Please take a listen to this minute and a half clip. You'll fire up your blog immediately afterward I think. Whether business or politics the same power applies. This is the most powerful marketing tool in the universe...and it's FREE!

www.andydrish.com/...seth-godin-on-blogging - Preview

createwowmedia ors blogging business politics marketing

24 Feb 09

Internet Marketing with Content & SEO: Interviews with 5 Experts | Online Marketing Blog

Wow. This is a great interview and has awesome discussion about SEO, content, links, etc. It's a great read. Highly recommended.

www.toprankblog.com/...internet-marketing-content-seo - Preview

createwowmedia seo online marketing content keywords

The Dangers of Personal Branding - FreelanceSwitch - The Freelance Blog

This is a great piece. I talked quite a bit about thinking through this dilemma about branding self vs. company with my "Become Findable on the Web" and Blogging for Business class recently. If your company is ONLY about YOU then you will NEVER be able to get bigger than YOU. Logical? Of course. Easy to manage. Nope. We wrestle with this constantly. In the early stages of a company, you establish a lot based on your one on one interaction with people. My current needs are to find someone who can represent me, our brand, and our company and let that person thrive.

freelanceswitch.com/...e-dangers-of-personal-branding - Preview

createwowmedia personal branding marketing

Survey: Interactive video marketing to gain wide adoption this year :: BtoB Magazine

Of 400 senior marketing and media executives surveyed...67% say online video is a primary focus for 2009. What about you?

www.btobonline.com/...article - Preview

online video marketing createwowmedia

09 Jan 09

The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't | Internet Marketing Strategy: Conversation Marketing

Kind of a light hearted step by step for Internet Marketers. Usually I fly past any list of more than 10 items...but this one caught my eye thanks to Lisa Solomon at www.freemoneyhour.com.

www.conversationmarketing.com/...internet_marketing_list_59.htm - Preview

internet marketing conversation word of mouth analytics web strategy SEO web strategy

16 Dec 08

The Secrets of Marketing in a Web 2.0 World - WSJ.com

This article does present much of what we've read in the last few years about what it takes to become a "social marketing" company. But the most incredible point I took away was in the next to the last paragraph "Find a marketing technopologist". A what?

The piece says, " So who should direct a company's forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, "I'd want to see someone with the usual M.B.A. consultant's background, strong interest in psychology and sociology, and good social-networking skills throughout the organization."

So there's my job description...I just didn't know it. I'm a technopologist.

online.wsj.com/...SB122884677205091919.html - Preview

social media marketing technopologist networking web 2.0 wsj.com

14 Dec 08

Outlook 2009: Recession forces marketers to be more frugal :: BtoB Magazine

This article absolutely supports our business model at create WOW! media. We support companies that try to do more...with less. We support online Findability. We encourage "home grown" video creation. This is a great piece.

www.btobonline.com/...article - Preview

marketing online video home grown viral findability ROI social marketing createwowmedia

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