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State-by-State Mobile Use Data - eMarketer
These stats and this piece are telling. In the heartland of America, we have a much higher percentage of "mobile only households" vs. the rest of the country. Doesn't that indicate a clear advantage to mobile marketing methods vs. anything phone related? The spam calls continue.
http://www.andydrish.com/2009/02/24/seth-godin-on-blogging
Seth Godin and Tom Peters on Blogging...just WOW. I hope I say it half this good in my classes. Unreal. Please take a listen to this minute and a half clip. You'll fire up your blog immediately afterward I think. Whether business or politics the same power applies. This is the most powerful marketing tool in the universe...and it's FREE!
Internet Marketing with Content & SEO: Interviews with 5 Experts | Online Marketing Blog
Wow. This is a great interview and has awesome discussion about SEO, content, links, etc. It's a great read. Highly recommended.
The Dangers of Personal Branding - FreelanceSwitch - The Freelance Blog
This is a great piece. I talked quite a bit about thinking through this dilemma about branding self vs. company with my "Become Findable on the Web" and Blogging for Business class recently. If your company is ONLY about YOU then you will NEVER be able to get bigger than YOU. Logical? Of course. Easy to manage. Nope. We wrestle with this constantly. In the early stages of a company, you establish a lot based on your one on one interaction with people. My current needs are to find someone who can represent me, our brand, and our company and let that person thrive.
New Way to Send Video Emails? - Inbox Ideas: Email Marketing Tips by AWeber
wow. awesome video email capabilities. love this potential. yet another thing to learn!
Survey: Interactive video marketing to gain wide adoption this year :: BtoB Magazine
Of 400 senior marketing and media executives surveyed...67% say online video is a primary focus for 2009. What about you?
The Internet Marketing List: 59 Things You Should Be Doing But Probably Aren't | Internet Marketing Strategy: Conversation Marketing
Kind of a light hearted step by step for Internet Marketers. Usually I fly past any list of more than 10 items...but this one caught my eye thanks to Lisa Solomon at www.freemoneyhour.com.
The Secrets of Marketing in a Web 2.0 World - WSJ.com
This article does present much of what we've read in the last few years about what it takes to become a "social marketing" company. But the most incredible point I took away was in the next to the last paragraph "Find a marketing technopologist". A what?
The piece says, " So who should direct a company's forays into Web 2.0 marketing? A number of managers identified an ideal set of skills for an executive that go beyond those of a typical M.B.A. holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. A manager said, "I'd want to see someone with the usual M.B.A. consultant's background, strong interest in psychology and sociology, and good social-networking skills throughout the organization."
So there's my job description...I just didn't know it. I'm a technopologist.
Outlook 2009: Recession forces marketers to be more frugal :: BtoB Magazine
This article absolutely supports our business model at create WOW! media. We support companies that try to do more...with less. We support online Findability. We encourage "home grown" video creation. This is a great piece.
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