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How an Indie Musician can make $19,000 in 10 hours using Twitter | Music Business and Trend-Mongering
how do you “hang out” on the internet? well, we collectively came up with a list of things that the government should do for us (free government-issued sweatpants, pizza and ponies, no tax on coffee), AND created a t-shirt.
thank god my web guy sean was awake and being a loser with me on friday night because he throw up the webpage WHILE we were having our twitter party and people started ordering the shirts - that i designed in SHARPIE in realtime) and a slogan that someone suggested: “DON’T STAND UP FOR WHAT’S RIGHT, STAY IN FOR WHAT’S WRONG”. neil gaiman and wil wheaton joined our party. the fdnas felt super-special.
by the end of the night, we’d sold 200 shirts off the quickie site (paypal only) that sean had set up.
i blogged the whole story the next day and in total, in the matter of a few days, we sold over 400 shirts, for $25/ea.
we ended up grossing OVER $11,000 on the shirts.
my assistant beth had the shirts printed up ASAP and mailed them from her apartment.
total made on twitter in two hours = $11,000.
total made from my huge-ass ben-folds produced-major-label solo album this year = $0
Topspin
A few weeks ago I spoke on a panel at Leadership Music Digital Summit in Nashville and was asked, “So you’re saying that email marketing is still more important than, say, Twitter or Facebook?” I responded, “Yes. Quantifiably.” I went on to say that in the campaigns Topspin has run so far we’re seeing Facebook represents 2-4% of first-week sales and Twitter 1-2%.
Trent Reznor rips Apple, rates smartphone OSes
The story begins last week when Apple rejected an update to the official Nine Inch Nails iPhone application on the grounds of "objectionable content" (read: too many F-bombs). In this case, as it was in the rejected Tweetie update, the offensive content isn't actually part of the application; Apple's concern is with the song "The Downward Spiral" that can be streamed to the updated NIN iPhone App. The stupidity of this is palpable, but the hypocrisy is best described by Trent himself in a forum post over at NIN.com. Steel yourselves: unlike Apple we haven't censored the material -- so if naughty words can hurt you then by all means, don't click through to the full quote after the break. But Mr. Jobs, old pal, if you're listening... Trent may not be Bob Dylan, but he is the voice of the digital music generation.
Record Labels Turn Piracy Into a Marketing Opportunity
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The record industry's approach toward downloaders began to change after last year's landmark Supreme Court ruling on Grokster. The Justices found that file-sharing companies like Grokster could be held liable for copyright infringement if their products encouraged consumers to swap music or movies illegally. Before the ruling, record labels worried that they might undercut their legal arguments if they used peer-to-peer sites for their own purposes. Now, "we're basically free to exploit these billions of fake files we're putting out," says Randy Saaf, chief executive of MediaDefender.
Stay Free! Daily: How did Mad Hot Ballroom survive the copyright cartel?
Low-budget film has lots of licensed music.
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