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29 Jun 09

Vermont bookstore thriving on experiment with self-publishing - The Boston Globe

The Espresso also comes just as electronic book readers, like Amazon.com’s Kindle, seem on the brink of mass market acceptance. But Morrow thinks that won’t be a serious challenge to the paper products of the Espresso.

“E-books are about 1 percent of the market right now,’’ he said. “Maybe they’ll get to 10 percent in the next few years. That still leaves 90 percent of the market in paper. And print-on-demand will give independent bookstores a bigger slice of that very big pie.’’

“The Kindle is hot,’’ agreed O’Leary, “but e-books will be a small segment of the publishing industry for the foreseeable future. Print-on-demand, on the other hand, is growing. Because of digitization by Google and others, more and more books are becoming available every day. A lot of those books are going to come back to life as print-on-demand.’’

Last month, Morrow was invited to give a talk on his print-on-demand experience at BookExpo America, the publishing industry’s annual conference in New York. There was great interest in the machine from other independent booksellers, he said, but “it all depends if the numbers can work out for an individual bookstore.’’

www.boston.com/...xperiment_with_self_publishing - Preview